Posts about: best advertising strategies

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted jungle, you’ll need to tread carefully and equip yourself with the right tools...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...

We just wrapped up our most recent blog series, Best Radio Advertising Strategies for 2017. Our team compiled nine clients representing all Leighton Broadcasting markets and turned to our audience to...

There are some businesses you work with out of want, and there are other businesses you work with out of need. The company we're featuring today is the latter. They provide essential services to...

The value and importance of small business are something Leighton Broadcasting is proud to support across all our markets. The hard working family-owned businesses that comprise our communities are...

People buy from ... people. That adage may be the oldest one in the book, but it's also the truest. In the case of insurance, it's often viewed as a commodity people have an obligation towards. But...

Is there anything more personal than a steak? We didn't think so. Food is a lot of different things to a lot of different people - it's celebratory, it's nostalgic, it's comforting, and for the...

Radio advertising works to solve problems unique to each business or service. The platform's ability to be tailored to deliver messages specific to our clients' goals and needs makes it a powerful...

There's just something special about small town businesses. It takes a special kind of advertising and promotion to honor the stories those local businesses tell. Animals, Inc. is an example of one...

When you think of Main Street, what images or notions do you conjure up? If you're like most, main street resonates comfort. Familiarity. Home. It doesn't matter if it's a small town or a major city;...