Posts about: advertising

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and high...

On October 19^th, our home office in St. Cloud held its annual BrandsFormation^® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for branding...

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. We’re not in the radio business; we’re in the relationship business. One...

We've already featured this client in our top advertising strategies series. That post focused on their strategy from a "best practices" perspective. This story focuses on J.F. Kruse as a business,...

Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. Some have taken it a step further and placed banner ad positions throughout...

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio works. In fact, radio works better than any other form of traditional...

“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!”

Have you ever wondered where radio stations get all those prizes they give away on-air? I know I did. That is,...

When consumers think of the biggest name in your industry, who comes to mind? Is it you? Is it your biggest competitor? Is it a company so large and dominating that you have a hard time so much as...

What makes you stand out from the flock? Your unique selling proposition.

Are you concentrating your marketing efforts on being found in search engines like Google and Bing? Or are you devising a unique selling proposition that tells your potential customers why they...

Sometimes, it's impossible to realize you're heading in the wrong direction until it's too late. In marketing, this is especially true; without an objective way to review and evaluate your...