Three Non-Traditional Ways to Bring in Customers

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, product is ready to go, business cards are printed, and the “Opening Soon” sign is hanging...

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What Do Ladders Have to Do with Your Advertising Strategy?

posted by Stephanie Theisen

When consumers think of the biggest name in your industry, who comes to mind? Is it you? Is it your biggest competitor? Is it a company so large and dominating that you have a hard time so much as...

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What is Your Unique Selling Proposition?

posted by Bob Leighton

What makes you stand out from the flock? Your unique selling proposition.

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Don't Blow Your Marketing Budget Just to Be Found

Are you concentrating your marketing efforts on being found in search engines like Google and Bing? Or are you devising a unique selling proposition that tells your potential customers why they...

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Clicks, Impressions, and Conversions, Oh My! Digital Marketing Terms You Need to Know (Updated for 2018)

posted by Stephanie Theisen

Follow the yellow brick road with me to the land of digital marketing. In this day and age, digital marketing is as common as sliced bread. In fact, comScore did a study that showed, for the first...

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Checklist: Rate Your Marketing Efforts and Advertising Strategy

posted by Stephanie Theisen

Sometimes, it's impossible to realize you're heading in the wrong direction until it's too late. In marketing, this is especially true; without an objective way to review and evaluate your...

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Get More People into Your Store with these 3 Local Marketing Tips

posted by Stephanie Theisen

Getting people in the door is a challenge many local businesses face at some point or another. Whether it is caused by predictable seasonal changes or unknown slow periods – it’s always nice to...

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5 Things Your 2016 Local Marketing Strategy Needs to Include

posted by Bob Leighton

2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already defined, just make sure you have the following included (otherwise, it’s not...

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4 Must-Do's To Advertise Your Business in a New Market

posted by Stephanie Theisen

Every community you sell within has a unique composition. There’s a different balance of:

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Google is Replacing Phone Book Ads - Here's How to Get Listed

posted by Stephanie Theisen

Back in the day, an ad in the phone book was great because it was the go-to directory for finding a local business or your friend's home phone number.

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6 Common Advertising Mistakes You’re Probably Making

posted by Stephanie Theisen

Everybody makes mistakes, but advertising mistakes can be particularly expensive. While you may be an expert in your industry and adept at managing your business, you may be a novice when it comes...

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What Advertising Can and Cannot Do For Your Business

posted by Stephanie Theisen

Advertising is everywhere. Turn on your car radio and you'll hear an ad for a soft drink, turn on your TV and you'll see commercials for car dealerships and lawyers. Even if you have an AdBlock...

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