on Wed, Jun 17, 2015
We recently shared the differences between marketing and advertising, and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. You are looking to find people where they are and where they want to be. But after defining the specific mediums your customers use, how do you know how to prioritize? And how should reach vs. spend factor in to your budget?
We’ve created this downloadable infographic that highlights five of the most popular forms of advertising: Internet, Out of Home, Radio, Newspaper, and Television. It shares the Median CPM (which stands for “Cost per 1,000 impressions”) – a measurement of how much money it costs you to reach 1,000 readers, viewers, visitors, or listeners. The Median CPM is just one factor though. You must also review Reach Statistics across each type of media – to see who is using the medium and how often.
Newspaper has seen a strong decline in readership and circulation over the past decade – as more and more people take to electronic forms of media to stay up-to-date with the latest news. But newspapers have tried to lessen the blow by introducing electronic versions of the daily which opens up mixed-media advertising options for businesses.
Regardless of the method, it’s important to analyze your options and really understand what is best for your customer, your brand, your products and services. Most companies find that using multiple methods of advertising (if your budget allows), is the best way to reach the most people. We can help you find the listeners you want to reach with your brand.
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