In January of this year, DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend in 2020. Despite Coronavirus,...

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What...

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s...

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operations. When considering radio...

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It's an inexpensive way to reach your existing and...

At Leighton Broadcasting, our passion to serve, connect, and celebrate our communities has been a core value since we began our journey in 1975. We believe in going beyond radio spots, live...

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you who your targets are, how to reach them – and most importantly, it will...

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of...

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring people to your event, make your customers happy, and spotlight your...

Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recognition and much more, through event sponsorship. Though there are many business ...

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both emotions and memories, thus making it a compelling and unique gateway to...