The Balancing Act of Successful Radio Promotions

posted by Stephanie Theisen

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What...

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What is a Company’s Brand? What’s Your Brand?

posted by Stephanie Theisen

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s...

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A Breakdown of Local Radio Advertising Costs

posted by Bob Leighton

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operations. When considering radio...

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4 Elements for Perfectly Memorable Radio Ads

posted by Stephanie Theisen

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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Radio is Still the Top Medium for Advertising Effectiveness

posted by Stephanie Theisen

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It's an inexpensive way to reach your existing and...

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Leighton Broadcasting Gives Back to Local Community Nonprofits

posted by Stephanie Theisen

At Leighton Broadcasting, our passion to serve, connect, and celebrate our communities has been a core value since we began our journey in 1975. We believe in going beyond radio spots, live...

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How to Make an Advertising Plan in 10 Easy Steps

posted by Stephanie Theisen

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you who your targets are, how to reach them – and most importantly, it will...

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5 Ways Radio Advertising and Branding Can Benefit Your Business

posted by Stephanie Theisen

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of...

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Live Radio Remotes: Here's Why They Work For Us

posted by Matt Senne

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring people to your event, make your customers happy, and spotlight your...

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The Benefits of Event Sponsorship

posted by Stephanie Theisen

Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recognition and much more, through event sponsorship. Though there are many business ...

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The Power of Music [Infographic]

posted by Matt Senne

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both emotions and memories, thus making it a compelling and unique gateway to...

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Terms from the World of Radio

posted by Stephanie Theisen

Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We tend to get that in radio - more often than you might think. While you're...

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