Posts about: advertising

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted jungle, you’ll need to tread carefully and equip yourself with the right tools...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...

Is radio still relevant today? Absolutely. 

Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand awareness.There are traditional methods like direct mail, radio, television,...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are ready to go, and the “Opening Soon” sign is in the front window. 

You’re excited...

My parents started Leighton Broadcasting 60 years ago with the goal of serving, connecting and celebrating our communities. While the industries changed over the years, those core values have not....

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”.

Radio recruitment advertising is a great way to get the message out there that you are...

DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend. Despite Coronavirus causing a decrease in ad spending across...

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of the year is often a time of reflection and this year has certainly given us...

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What you...