Radio + Recruitment = Smashing Success

posted by Stephanie Theisen

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

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5 Tips to Recruit Smarter Not Harder With Radio + Digital Advertising

posted by Stephanie Theisen

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”.

Radio recruitment advertising is a great way to get the message out there that you...

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Clicks, Impressions & Conversions: 11 Digital Marketing Terms You Need to Know in 2021

posted by Kelli Frieler

DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend. Despite Coronavirus causing a decrease in ad spending across...

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Hindsight is 2020: My Top Three Takeaways of a Challenging Year

posted by Bob Leighton

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of the year is often a time of reflection and this year has certainly given us...

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The Balancing Act of Successful Radio Promotions

posted by Stephanie Theisen

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What...

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What is a Company’s Brand? What’s Your Brand?

posted by Stephanie Theisen

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s...

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A Breakdown of Local Radio Advertising Costs

posted by Bob Leighton

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operations. When considering radio...

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4 Elements for Perfectly Memorable Radio Ads

posted by Stephanie Theisen

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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Radio is Still the Top Medium for Advertising Effectiveness

posted by Stephanie Theisen

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It's an inexpensive way to reach your existing and...

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Leighton Broadcasting Gives Back to Local Community Nonprofits

posted by Stephanie Theisen

At Leighton Broadcasting, our passion to serve, connect, and celebrate our communities has been a core value since we began our journey in 1975. We believe in going beyond radio spots, live...

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How to Make an Advertising Plan in 10 Easy Steps

posted by Stephanie Theisen

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you who your targets are, how to reach them – and most importantly, it will...

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5 Ways Radio Advertising and Branding Can Benefit Your Business

posted by Stephanie Theisen

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of...

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