My parents started Leighton Broadcasting 60 years ago with the goal of serving, connecting and celebrating our communities. While the industries changed over the years, those core values have not....

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”.

Radio recruitment advertising is a great way to get the message out there that you are...

DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend. Despite Coronavirus causing a decrease in ad spending across...

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of the year is often a time of reflection and this year has certainly given us...

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What you...

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s your...

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operations. When considering radio...

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It's an inexpensive way to reach your existing and...

At Leighton Broadcasting, our passion to serve, connect, and celebrate our communities has been a core value since we began our journey in 1975. We believe in going beyond radio spots, live...

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you who your targets are, how to reach them – and most importantly, it will point...