Your Circle of Influence and Radio Go Hand-in-Hand

posted by Bob Leighton

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

Read More

Thoughts on Our Annual United Way Giving Campaign

posted by Bob Leighton

For as long as I can remember, our St. Cloud office has held an annual fundraising campaign for the United Way of Central Minnesota.

Read More

How J.F. Kruse Jewelers Found Success with Radio Advertising

posted by Bob Leighton

We've already featured this client in our top advertising strategies series. That post focused on their strategy from a "best practices" perspective. This story focuses on J.F. Kruse as a...

Read More

How to Get Your Business Name Out There

posted by Bob Leighton

It doesn’t matter if your business is brand new or has been in the community for decades. Businesses of all sizes need to get their names out there. There’s the obvious traditional methods like...

Read More
Get the 1st Chapter of Brandsformation Download Now for Free

Does Radio Work?

posted by Bob Leighton

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio works. In fact, radio works better than any other form of traditional...

Read More

Coupon Sampling with a Megaphone

posted by Bob Leighton

“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!”

Have you ever wondered where radio stations get all those prizes they give away on-air? I know I did. That is,...

Read More

How Broadcast Media Drives Consumer Engagement

posted by Bob Leighton

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio...

Read More

How Leighton Enterprises Empowers Women in Leadership

posted by Bob Leighton

Leighton Broadcasting participated in the 2016 issue of Women in Business. The magazine focused on celebrating the success of women in central Minnesota, and included an interview with our very...

Read More
Get Your Business on the Radio Advertise with Us

What is Your Unique Selling Proposition?

posted by Bob Leighton

What makes you stand out from the flock? Your unique selling proposition.

Read More

Radio Industry Stats [INFOGRAPHIC]

posted by Bob Leighton

Is radio still relevant? I think so, but I'm a little biased. How about we let these radio industry statistics speak for themselves?

Read More

3 Essential Advantages of an Event Sponsorship

posted by Bob Leighton

From the backs of Little League jerseys to booths at festivals, corporate sponsorship is everywhere. A symbiotic relationship of sorts, event sponsorships provide funding in support of an...

Read More

Bring the Right People to Your Business with Live Radio Remotes

posted by Bob Leighton

Imagine having a grand opening, right across the street from a competitor's grand opening. You both opened the same day, with the same products, and are having similar sales. However, more people...

Read More
Get Your "Top 9 Best Radio Strategies" eBook Download Here