Your Business and the Battle for Mental Real Estate

posted by Bob Leighton

Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean, why are they important, and how do you achieve them in your business?...

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5 Exciting Reasons Your Business Should be Involved in the Community

posted by Bob Leighton

Being involved in the community is good for any business. For locally owned and operated businesses, though, it’s even more exciting because you can actually interact with your customers and...

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Your Circle of Influence and Radio Go Hand-in-Hand

posted by Bob Leighton

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

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Thoughts on Our Annual United Way Giving Campaign

posted by Bob Leighton

For as long as I can remember, our St. Cloud office has held an annual fundraising campaign for the United Way of Central Minnesota.

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How J.F. Kruse Jewelers Found Success with Radio Advertising

posted by Bob Leighton

We've already featured this client in our top advertising strategies series. That post focused on their strategy from a "best practices" perspective. This story focuses on J.F. Kruse as a...

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How to Get Your Business Name Out There

posted by Bob Leighton

It doesn’t matter if your business is brand new or has been in the community for decades. Businesses of all sizes need to get their names out there. There’s the obvious traditional methods like...

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Does Radio Work?

posted by Bob Leighton

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio works. In fact, radio works better than any other form of traditional...

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Coupon Sampling with a Megaphone

posted by Bob Leighton

“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!”

Have you ever wondered where radio stations get all those prizes they give away on-air? I know I did. That is,...

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How Broadcast Media Drives Consumer Engagement

posted by Bob Leighton

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio...

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How Leighton Enterprises Empowers Women in Leadership

posted by Bob Leighton

Leighton Broadcasting participated in the 2016 issue of Women in Business. The magazine focused on celebrating the success of women in central Minnesota, and included an interview with our very...

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What is Your Unique Selling Proposition?

posted by Bob Leighton

What makes you stand out from the flock? Your unique selling proposition.

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Radio Industry Stats [INFOGRAPHIC]

posted by Bob Leighton

Is radio still relevant? I think so, but I'm a little biased. How about we let these radio industry statistics speak for themselves?

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