7 Frequently Used Radio Advertising Clichés

posted by Bob Leighton

Clichés are the stereotypes of the advertising world. They’re so common because they’re easy to write.

The thing is, a cliché doesn’t mean anything to anybody. Try replacing your business name...

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How to Create Effective Radio Schedules

posted by Bob Leighton

Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts.

You should view your account executive as an expert when it comes to this....

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Guidelines For a One-of-a-Kind Radio Ad

posted by Bob Leighton

Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to...

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8 Reasons Radio Still Works

posted by Bob Leighton

Since it first hit the airwaves in 1920, radio has been well known for its personal, entertaining, and reliable messaging. Because of this, radio remains a consistent advertising medium with...

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Leighton Broadcasting History: Our Family Story

posted by Bob Leighton

Radio has a storied, rich legacy and at Leighton Broadcasting, we’re honored to have it be our story. My dad, Al Leighton founded our company in the 1950s because it was his dream. He went on to...

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Local Radio vs. Satellite Radio - An Honest Comparison

posted by Bob Leighton

Local radio. Satellite radio. What’s the difference? How popular are each? What's the deal with the Sirius and XM merger? And, most importantly, where should you advertise your business? In this...

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