Branding is everything to a small business, providing a basis for showing a customer who you are, why you matter, and how you offer value your competitors do not. Your brand goes far deeper than the surface. 45% of a brand's image can be attributed to what a company says and how they say it, creating an overall persona that's attractive to customers and powerful enough to drive traffic, sales, and profits.
Leighton Broadcasting specializes in radio advertising, but we're also experienced overall advertising and marketing consultants. Radio isn't the end all, be all; it's one part of a powerful marketing plan. With our help, you can be sure your marketing speaks to your cohesive, overarching brand identity.
The appearance you portray to others is vitally important; creating an impression that will stick with consumers immediately. When handled effectively, radio advertising can also serve to build a personal connection with listeners, putting a voice and a demeanor with a company name. Through this unique method of communication, companies can set themselves apart from those who remain anonymous. Even in a web-centered world, radio still succeeds; in a 2013 study, 41% of listeners 12 and over visited an advertised store after hearing an ad, and 28% checked out a company website.
Radio is a great way to spread your name, your message, and your identity, but effective marketing goes so much further. One platform generally isn't enough; in order to truly build a brand and communicate it with your audience, you need a wide variety of different marketing methods, often balanced between traditional and web-based strategies. How you choose platforms and avenues for advertising and customer interaction can also affect your success, driving a strong need to find an individualized combination of approaches that encapsulates everything you have to say. No matter what you choose, a great plan is the catalyst that moves your business forward.
We may have a focus on radio, but that doesn't mean that’s all we have in arsenal. We want to see your business succeed across an expanse of media, which is why we're eager to work with you as a marketing partner to encourage widespread success. Our experienced marketing consultants can make sure your message is heard loud and clear, ensuring you're using each medium to its full potential. We can also offer recommendations, answer questions, and provide valuable feedback, even if you're working with a competing radio station. Results, above all else, are what matters, and we want to make sure you get the best return on your marketing investment.
It's challenging to stay competitive in any industry without a great marketing strategy and a comprehensive brand identity. Please, feel free to utilize this checklist I created to rate your marketing efforts and advertising strategy.
Whether you have a few questions or want assistance cultivating an entire marketing campaign, our experienced consultants will do what it takes to help you succeed.