Posts about: radio advertising

Does Radio Work?

Bob Leighton
posted by Bob Leighton

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio works. In fact, radio works better than any other form of traditional...

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Coupon Sampling with a Megaphone

Bob Leighton
posted by Bob Leighton

“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!”

Have you ever wondered where radio stations get all those prizes they give away on-air? I know I did. That is,...

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A Visual Look at the Best Local Advertising Strategies [INFOGRAPHIC]

Over the summer, we've shared nine of our favorite local advertising strategies. What I love about these strategies is how varied they are; yet they each share a commonality. They're varied in their...

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How Broadcast Media Drives Consumer Engagement

Bob Leighton
posted by Bob Leighton

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio...

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Best Advertising Strategy: Clearwater Travel Plaza

Client Overview

Since 1976, Clearwater Travel Plaza has been in the business of serving professional drivers and travelers alike. They’re far enough away from the Twin Cities to avoid the chaos of...

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Best Advertising Strategy: J.F. Kruse Jewelers

Client Overview

Founded in 2000, J.F. Kruse Jewelers has been a local destination ever since. Because of this, they’ve earned their spot as the eighth entry in our Best Advertising Strategy series.

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Best Advertising Strategy: Benusa Appliance

Client Overview

As a local appliance retailer, Benusa Appliance Sales & Service is our seventh entry in our Best Advertising Strategy series. Benusa has been in business for years in the St. Cloud...

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Best Advertising Strategy: Heller & Thyen Law Firm

Client Overview

Heller & Thyen Law Firm is our sixth entry in our Best Advertising Strategy series. Their home office is in St. Cloud and they have a satellite office in Minneapolis. While their firm...

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Best Advertising Strategy: Birchwood

Client Overview

This client has earned their spot in our Best Advertising Strategy series for many reasons, which I'll touch on below.

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Best Advertising Strategy: C&D Granite

Client Overview

St. Cloud is nicknamed “The Granite City.” There’s an old granite quarry turned park and nature reserve in town, which just happens to have the largest collection of granite quarries...

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Best Advertising Strategy: BD Exteriors

Client Overview

BD Exteriors is the third entry in our Best Advertising Strategy series. They’ve been in business for over 15 years, and their work is among the best in the industry. Owned and...

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Best Advertising Strategy: Once Upon a Child

Client Overview

Once Upon a Child of St. Cloud is the second entry into our Best Advertising Strategy blog series. They’re a retail shop for gently used kids clothing, toys, books, and other...

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