Does Radio Work? Here's How to Do It Right

posted by Bob Leighton

Digital marketing captures a significant portion of advertising dollars, and many people are quick to assume that "radio doesn't work." However, to the contrary, this channel provides many...

Read More

What Are Radio Auction Sites?

posted by Bob Leighton

Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different things by each radio station. Here in St. Cloud, ours is the St. Cloud Radio...

Read More

Highlights of My Career in Radio

posted by Stephanie Theisen

I asked our staff to submit stories, memories, and personal anecdotes from their career in radio. The response was overwhelming, and reminded me why I love working in this industry so much. Having...

Read More

How do You Brand on the Radio?

posted by Stephanie Theisen

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three vital elements you need to align before you can build your brand on the...

Read More
Get the 1st Chapter of Brandsformation Download Now for Free

3 Steps: Tie Your Radio Marketing Plan Into Other Efforts

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps you have an ongoing social media engagement strategy. Maybe you have print...

Read More

All About Bricks: Dramatizing & Positioning Your Business Against the Competition (Part 3 of 3)

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful advertising campaigns to help build your brand. In part one of the series, we...

Read More

All about Mortar: The Strategy Based Message that Holds Your Brand Together [Part 2 of 3]

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to building your brand on the radio.

Read More

An Intro to Bricks & Mortar and the Importance of Consistency in Advertising [Part 1 of 3]

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and...

Read More
Get Your Business on the Radio Advertise with Us

Your Circle of Influence and Radio Go Hand-in-Hand

posted by Bob Leighton

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

Read More

Follow-Up to Our BrandsFormation Philosophy: Client Success Stories

In select Leighton Broadcasting markets, we invite our clients and community to a marketing workshop featuring author, speaker, and business consultant Chuck Mefford.

Read More

How Bernick's Found Success with Radio Advertising

We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. We’re not in the radio business; we’re in the relationship business. One...

Read More

How to Schedule Radio Ads for Your Next Event

posted by Stephanie Theisen

You did it. You hit the one year anniversary of your business opening its doors. This calls for a celebration! Time to get the word out, spread the news around town, have an anniversary sale, hire...

Read More
Get Your "Top 9 Best Radio Strategies" eBook Download Here