Good Vs. Bad Radio Advertising

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...

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Radio Advertising "Boring" Products or Services on the Radio

posted by Stephanie Theisen

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a “boring” product or service on the radio, what...

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Four Must-Haves for Effective Radio Advertising 

posted by Stephanie Theisen

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to be future proof. That might be a lot to ask as the owner or marketing manager...

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Radio Advertising: Types To Choose From

posted by Bob Leighton

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s what makes the medium so powerful. What types of radio ads would work best...

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Marketing Strategy: What is Included?

posted by Bob Leighton

At Leighton Broadcasting, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing...

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Radio is Future Proof

posted by Stephanie Theisen

Advertising is far from being considered a new concept, but it is an area of marketing that has continued to grow and evolve over the past several years. As of late, all anyone seems to talk about...

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Is Radio Advertising Relevant?

posted by Bob Leighton

I've heard that before. Several times over, in fact. I can't say yes enough on this topic .

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What We Mean When We Say Expert

posted by Stephanie Theisen

Leighton Broadcasting is experienced in digital marketing, event marketing, and advertising, but at its core, this company is a radio entity. While this company's inception was just a few radio...

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Get Your Business on the Radio Advertise with Us

Best Advertising Strategy: El-Jay Plumbing

There are some businesses you work with out of want, and there are other businesses you work with out of need. The company we're featuring today is the latter. They provide essential services to...

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Best Advertising Strategy: Fergus Locker

Is there anything more personal than a steak? We didn't think so. Food is a lot of different things to a lot of different people - it's celebratory, it's nostalgic, it's comforting, and for the...

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Why Our Radio Reps Believe in BrandsFormation

posted by Stephanie Theisen

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish or gain things. Your education, your driver’s license...

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Is Radio Dead in 2017?

posted by Bob Leighton

Experts like to pretend that older technology is dying out in favor of the new. But it's far more likely that the old technology coexists alongside the new one because it fills a niche the latest...

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