Posts about: radio advertising

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...

Is radio still relevant today? Absolutely. 

As the Vice President of Sales and Director of Marketing for Leighton Broadcasting, I’ve been at the forefront of our company’s celebration of 60 years.

Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand awareness.There are traditional methods like direct mail, radio, television,...

In an era dominated by digital marketing, one traditional medium still holds its ground: radio advertising.Since it first hit the airwaves in 1920, radio has been well-known for its personal,...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are ready to go, and the “Opening Soon” sign is in the front window. 

You’re excited...

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the mail, and outdoor signage on the way to and from work. So how do you create a...

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with their community and then our radio waves to help bring their story to light.

Through...

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

I’ve always loved the holidays. The anticipation of gatherings, the glow of Christmas lights at night, and the time for reflection to take note of what has happened in the past eleven months. The...

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.