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Posts about: radio advertising

Top Tips for Creating Effective Radio Advertising

Bob Leighton
posted by Bob Leighton

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the mail, and outdoor signage on the way to and from work. So how do you create a...

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Gratitude on Repeat Campaign 2022 — Winner Announcement & Recap

Stephanie Theisen
posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with their community and then our radio waves to help bring their story to light.

Through...

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Gratitude on Repeat Campaign 2021 — Winner Announcement & Recap

Stephanie Theisen
posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

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Investing in Our Communities: The Why Behind the Gratitude on Repeat Campaign [VIDEO]

I’ve always loved the holidays. The anticipation of gatherings, the glow of Christmas lights at night, and the time for reflection to take note of what has happened in the past eleven months. The...

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Radio + Recruitment = Smashing Success

Stephanie Theisen
posted by Stephanie Theisen

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

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5 Tips to Recruit Smarter Not Harder With Radio + Digital Advertising

Stephanie Theisen
posted by Stephanie Theisen

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”.

Radio recruitment advertising is a great way to get the message out there that you are...

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Alexa, Siri, Hey Google...What Smart Speakers Mean for Local Radio

Stephanie Theisen
posted by Stephanie Theisen

Smart speakers have been taking the world by storm. According to Jacob's Media Strategies, 33% of people own a smart speaker—three times more than in 2017. What is it about this new technology that...

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Customer Story: Bursch Travel

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

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Welcome to the Future of Radio

Kelli Frieler
posted by Kelli Frieler

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

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Gratitude on Repeat Campaign 2020 — Winner Announcement & Recap

Stephanie Theisen
posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

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Radio & Digital Advertising—The Perfect Duo

Stephanie Theisen
posted by Stephanie Theisen

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

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Our BrandsFormation Philosophy

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish your goals. Your education, your driver’s license, or...

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