In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to...

When it comes to running a campaign that aligns with one of our favorite words at Leighton Broadcasting, gratitude — it’s hard not to smile. We believe in serving, connecting, and most certainly...

Diving Into digital

Leighton Broadcasting's Kelli Frieler participated in a panel at the Minnesota Broadcaster's Association 2019 Annual Meeting. The panel, Diving Into Digital: How Broadcasters...

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

Never stop learning! We believe in this so much, that, as a company, we made continuing education one of our core values. The Rising Through the Ranks (RTTR) seminar is an amazing opportunity to...

Smart speakers have been taking the world by storm. According to Jacob's Media Study, 27 percent of people own a smart speaker, two times more than the year previous. What is it about this new...

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What...

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operations. When considering radio...

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in...