Radio & Digital — The Perfect Duo

posted by Stephanie Theisen

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

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Rising Through the Ranks 2019: Recap

posted by Stephanie Theisen

Never stop learning! We believe in this so much, that, as a company, we made continuing education one of our core values. The Rising Through the Ranks (RTTR) seminar is an amazing opportunity to...

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Alexa, Siri, Hey Google ... How Smart Speakers Impact Local Radio

posted by Stephanie Theisen

Smart speakers have been taking the world by storm. According to Jacob's Media Study, 27 percent of people own a smart speaker, two times more than the year previous. What is it about this new...

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The Balancing Act of Successful Radio Promotions

posted by Stephanie Theisen

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What...

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A Breakdown of Local Radio Advertising Costs

posted by Bob Leighton

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operations. When considering radio...

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How to Market Your Business on the Radio

posted by Bob Leighton

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in...

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4 Elements for Perfectly Memorable Radio Ads

posted by Stephanie Theisen

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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Radio is Still the Top Medium for Advertising Effectiveness

posted by Stephanie Theisen

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It's an inexpensive way to reach your existing and...

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Leighton Broadcasting Gives Back to Local Community Nonprofits

posted by Stephanie Theisen

At Leighton Broadcasting, our passion to serve, connect, and celebrate our communities has been a core value since we began our journey in 1975. We believe in going beyond radio spots, live...

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NonProfit RADIO GIVEAWAY Spotlight: INDY FOUNDATION [VIDEO]

posted by Stephanie Theisen

As we're in the midst of our second radio schedule giveaway for nonprofits in Central Minnesota, I'm taking the opportunity to shed a little light on our 2017 radio schedule recipient, the INDY...

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How to Make an Advertising Plan in 10 Easy Steps

posted by Stephanie Theisen

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you who your targets are, how to reach them – and most importantly, it will...

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