If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”.

Radio recruitment advertising is a great way to get the message out there that you...

Smart speakers have been taking the world by storm. According to Jacob's Media Strategies, 33% of people own a smart speaker—three times more than in 2017. What is it about this new technology...

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to...

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

When it comes to running a campaign that aligns with one of our favorite words at Leighton Broadcasting, gratitude — it’s hard not to smile. We believe in serving, connecting, and most certainly...

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish your goals. Your education, your driver’s license, or...

Chuck Mefford’s specialty is connecting businesses to consumers. He takes great pride in partnering with good local businesses and turning them into great local brands. We read his newest book, ...

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to...

Leighton Broadcasting's Kelli Frieler participated in a panel at the Minnesota Broadcaster's Association 2019 Annual Meeting. The panel, Diving Into Digital: How Broadcasters Can Be Successful in...