Posts about: marketing

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted jungle, you’ll need to tread carefully and equip yourself with the right tools...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...

Is radio still relevant today? Absolutely. 

My parents started Leighton Broadcasting 60 years ago with the goal of serving, connecting and celebrating our communities. While the industries changed over the years, those core values have not....

Bookends are a symbol of the beginning and the end of something. My bookends on an amazing chapter in my career journey at Leighton Broadcasting are Nashville, TN August 2014 and Nashville, TN August...

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by our Executive Director of Digital, Kelli Frieler and me was a great foundation...

COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local businesses struggle to survive, others are thriving. Supply and demand issues, along...

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of the year is often a time of reflection and this year has certainly given us...

UPDATE: Check out our recap from Kelli's panel discussion that I discuss below.

Words cannot express how proud we are of our very own Kelli Frieler, who has been selected to take part in a panel at...

Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different things by each radio station. Here in St. Cloud, ours is the St. Cloud Radio...

Local radio. Digital radio. What’s the difference? What are their advantages? And, most importantly, where should you advertise your business? In this day of ever-changing media, it’s hard to know....