Posts about: digital marketing

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are ready to go, and the “Opening Soon” sign is in the front window. 

You’re excited...

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by our Executive Director of Digital, Kelli Frieler and me was a great foundation...

I’ve always loved the holidays. The anticipation of gatherings, the glow of Christmas lights at night, and the time for reflection to take note of what has happened in the past eleven months. The...

One year ago, we were in the midst of the pandemic and Stephanie Theisen, our VP of Sales and Marketing, and I were working through ways we could still help clients generate leads, stay connected to...

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local businesses struggle to survive, others are thriving. Supply and demand issues, along...

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It's considered more targeted, measurable, and interactive...

DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend. Despite Coronavirus causing a decrease in ad spending across...

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...