Alexa, Siri, Hey Google ... How Smart Speakers Impact Local Radio

posted by Stephanie Theisen

Smart speakers have been taking the world by storm. According to Jacob's Media Study, 27 percent of people own a smart speaker, two times more than the year previous. What is it about this new...

Read More

Is Radio Advertising Relevant?

posted by Bob Leighton

I've heard that before. Several times over, in fact. I can't say yes enough on this topic.

Read More

Are Banner Ads Worth it on Radio Station Websites?

posted by Stephanie Theisen

Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. Some have taken it a step further and placed banner ad positions throughout...

Read More

Three Non-Traditional Ways to Bring in Customers

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, product is ready to go, business cards are printed, and the “Opening Soon” sign is hanging...

Read More
Get the 1st Chapter of Brandsformation Download Now for Free

Don't Blow Your Marketing Budget Just to Be Found

Are you concentrating your marketing efforts on being found in search engines like Google and Bing? Or are you devising a unique selling proposition that tells your potential customers why they...

Read More

Clicks, Impressions, and Conversions, Oh My! Digital Marketing Terms You Need to Know (Updated for 2018)

posted by Stephanie Theisen

Follow the yellow brick road with me to the land of digital marketing. In this day and age, digital marketing is as common as sliced bread. In fact, comScore did a study that showed, for the first...

Read More

The Top 5 Reasons Businesses Need Digital Marketing

posted by Stephanie Theisen

Digital marketing, also known as Internet marketing, is a broad term that uses online and mobile techniques to reach customers. It's considered more targeted, measurable, and interactive than...

Read More