Investing in Our Communities: The Why Behind the Gratitude on Repeat Campaign [VIDEO]

When it comes to running a campaign that aligns with one of our favorite words at Leighton Broadcasting, gratitude — it’s hard not to smile. We believe in serving, connecting, and most certainly...

Read More

Recap & Takeaways from the 2019 Minnesota Broadcaster's Association

posted by Stephanie Theisen

Diving Into digital

Leighton Broadcasting's Kelli Frieler participated in a panel at the Minnesota Broadcaster's Association 2019 Annual Meeting. The panel, Diving Into Digital: How Broadcasters...

Read More

Radio & Digital — The Perfect Duo

posted by Stephanie Theisen

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

Read More

Kelli Frieler to Speak at Minnesota Broadcasters Association Annual Meeting

Words cannot express how proud we are of our very own Kelli Frieler, who has been selected to take part in a panel at this year's annual meeting of the Minnesota Broadcasters Association. Kelli...

Read More
Get the 1st Chapter of Brandsformation Download Now for Free

Alexa, Siri, Hey Google ... How Smart Speakers Impact Local Radio

posted by Stephanie Theisen

Smart speakers have been taking the world by storm. According to Jacob's Media Study, 27 percent of people own a smart speaker, two times more than the year previous. What is it about this new...

Read More

Is Radio Advertising Relevant?

posted by Bob Leighton

I've heard that before. Several times over, in fact. I can't say yes enough on this topic.

Read More

Are Banner Ads Worth it on Radio Station Websites?

posted by Stephanie Theisen

Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. Some have taken it a step further and placed banner ad positions throughout...

Read More

Three Non-Traditional Ways to Bring in Customers

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, product is ready to go, business cards are printed, and the “Opening Soon” sign is hanging...

Read More
Get Your Business on the Radio Advertise with Us

Don't Blow Your Marketing Budget Just to Be Found

Are you concentrating your marketing efforts on being found in search engines like Google and Bing? Or are you devising a unique selling proposition that tells your potential customers why they...

Read More

Clicks, Impressions, and Conversions, Oh My! Digital Marketing Terms You Need to Know (Updated for 2018)

posted by Stephanie Theisen

Follow the yellow brick road with me to the land of digital marketing. In this day and age, digital marketing is as common as sliced bread. In fact, comScore did a study that showed, for the first...

Read More

The Top 5 Reasons Businesses Need Digital Marketing

posted by Stephanie Theisen

Digital marketing, also known as Internet marketing, is a broad term that uses online and mobile techniques to reach customers. It's considered more targeted, measurable, and interactive than...

Read More