The Power of Email Marketing

posted by Stephanie Theisen

COVID-19 has impacted all of us. In this blog, I want to discuss the economic impact it has had on business. While some local businesses struggle to survive, others are thriving. Supply and demand...

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Clicks, Impressions, and Conversions, Oh My! Digital Marketing Terms You Need to Know (Updated for 2020)

posted by Kelli Frieler

In January of this year, DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend in 2020. Despite Coronavirus,...

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Top 10 Takeaways from "Crisis Marketing - Strategies for Local Business” with Borrell and Associates

posted by Kelli Frieler

Our passion is to serve and connect our community at all times. However, this commitment is at an all-time high level during times of crisis, such as the COVID-19 pandemic.

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Welcome to the Future of Radio

posted by Kelli Frieler

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

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Customer Story: Bursch Travel

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

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Investing in Our Communities: The Why Behind the Gratitude on Repeat Campaign [VIDEO]

When it comes to running a campaign that aligns with one of our favorite words at Leighton Broadcasting, gratitude — it’s hard not to smile. We believe in serving, connecting, and most certainly...

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Recap & Takeaways from the 2019 Minnesota Broadcaster's Association

posted by Stephanie Theisen

Diving Into digital

Leighton Broadcasting's Kelli Frieler participated in a panel at the Minnesota Broadcaster's Association 2019 Annual Meeting. The panel, Diving Into Digital: How Broadcasters...

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Radio & Digital — The Perfect Duo

posted by Stephanie Theisen

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

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Kelli Frieler to Speak at Minnesota Broadcasters Association Annual Meeting

Words cannot express how proud we are of our very own Kelli Frieler, who has been selected to take part in a panel at this year's annual meeting of the Minnesota Broadcasters Association. Kelli...

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Alexa, Siri, Hey Google ... How Smart Speakers Impact Local Radio

posted by Stephanie Theisen

Smart speakers have been taking the world by storm. According to Jacob's Media Study, 27 percent of people own a smart speaker, two times more than the year previous. What is it about this new...

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Is Radio Advertising Relevant?

posted by Bob Leighton

I've heard that before. Several times over, in fact. I can't say yes enough on this topic .

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Are Banner Ads Worth it on Radio Station Websites?

posted by Stephanie Theisen

Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. Some have taken it a step further and placed banner ad positions throughout...

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