What Business Are We In Anyway? Highlights from the 2022 NAB Show

posted by Stephanie Theisen

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by our Executive Director of Digital, Kelli Frieler and me was a great foundation...

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Investing in Our Communities: The Why Behind the Gratitude on Repeat Campaign [VIDEO]

I’ve always loved the holidays. The anticipation of gatherings, the glow of Christmas lights at night, and the time for reflection to take note of what has happened in the past eleven months. The...

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Calculated Risk Leads to Award(s)

posted by Kelli Frieler

One year ago, we were in the midst of the pandemic and Stephanie Theisen, our VP of Sales and Marketing, and I were working through ways we could still help clients generate leads, stay connected to...

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Alexa, Siri, Hey Google...What Smart Speakers Mean for Local Radio

posted by Stephanie Theisen

Smart speakers have been taking the world by storm. According to Jacob's Media Strategies, 33% of people own a smart speaker—three times more than in 2017. What is it about this new technology that...

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Customer Story: Bursch Travel

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

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The Power of Email Marketing

posted by Stephanie Theisen

COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local businesses struggle to survive, others are thriving. Supply and demand issues, along...

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Welcome to the Future of Radio

posted by Kelli Frieler

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

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5 Reasons Your Business Should Have a Digital Marketing Strategy

posted by Stephanie Theisen

Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It's considered more targeted, measurable, and interactive...

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Clicks, Impressions & Conversions: 11 Digital Marketing Terms You Need to Know in 2021

posted by Kelli Frieler

DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend. Despite Coronavirus causing a decrease in ad spending across...

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Radio & Digital Advertising—The Perfect Duo

posted by Stephanie Theisen

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

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Top 10 Takeaways from "Crisis Marketing - Strategies for Local Business” with Borrell and Associates

posted by Kelli Frieler

Our passion is to serve and connect our community at all times. However, this commitment is at an all-time high level during times of crisis, such as the COVID-19 pandemic.

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Recap & Takeaways from the 2019 Minnesota Broadcaster's Association

posted by Stephanie Theisen

Leighton Broadcasting's Kelli Frieler participated in a panel at the Minnesota Broadcaster's Association 2019 Annual Meeting. The panel, Diving Into Digital: How Broadcasters Can Be Successful in a...

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