How to Create Effective Radio Schedules

posted by Bob Leighton

Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts.

You should view your account executive as an expert when it comes to this....

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8 Techniques to Build Your Brand [INFOGRAPHIC]

posted by Stephanie Theisen

One of your ultimate goals as a business owner or marketing professional is to create a brand that stands out in the crowd. Download this Build Your Brand Infographic that includes eight...

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Radio Advertising Solutions as Unique as Your Business

posted by Stephanie Theisen

Recently, we shared information about the various radio formats you have to choose from when running a radio advertisement. In this blog, I’d like to share the process in choosing a radio...

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Guidelines For a One-of-a-Kind Radio Ad

posted by Bob Leighton

Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to...

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Getting Results Through Advertising Starts With A Solid Strategy

posted by Stephanie Theisen

No matter how large or small your business is, advertising should start with a solid strategy. According to SBA’s Advertising: The Basics, advertising strategy focuses on achieving three major...

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The Top 5 Reasons Businesses Need Digital Marketing

posted by Stephanie Theisen

Digital marketing, also known as Internet marketing, is a broad term that uses online and mobile techniques to reach customers. It's considered more targeted, measurable, and interactive than...

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8 Reasons Radio Still Works

posted by Bob Leighton

Since it first hit the airwaves in 1920, radio has been well known for its personal, entertaining, and reliable messaging. Because of this, radio remains a consistent advertising medium with...

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Reach vs. Spend in Advertising

posted by Stephanie Theisen

We recently shared the differences between marketing and advertising, and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. You...

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Local Radio vs. Satellite Radio - An Honest Comparison

posted by Bob Leighton

Local radio. Satellite radio. What’s the difference? How popular are each? What's the deal with the Sirius and XM merger? And, most importantly, where should you advertise your business? In this...

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Branding Your Company On The Radio

posted by Stephanie Theisen

Branding on the radio is about making an emotional connection with your customers and ensuring your business is the first one on their minds when they think of a particular product or service....

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Marketing vs. Advertising - Are They Different?

posted by Stephanie Theisen
For years marketing and advertising has been regarded as marketingandadvertising – one giant machine. Both are key components to your business but they are dramatically different. Understanding...
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