Posts about: branding

A brand is dynamic. That’s probably the most important lesson any business owner or marketing director can learn. Nothing about who you are, what sets you apart, or how your customers perceive you is...

As with all marketing channels and media, there are certain goals radio can help you reach – and ones it won’t. The success of any marketing campaign or investment needs to be measured based on what...

Branding is the process of developing a strong business identity. Let’s do an exercise to demonstrate. Complete these taglines:

• 15 Minutes Can Save You ___ __ ____ __ ___ ________
• Fan Food Not ____...

You and your company can have an amazing product and the best services in the world, but without brand awareness, it doesn't really matter what sets you apart from your competition. For a small...

Advertising is everywhere. Turn on your car radio and you'll hear an ad for a soft drink, turn on your TV and you'll see commercials for car dealerships and lawyers. Even if you have an AdBlock...

Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts.

You should view your account executive as an expert when it comes to this....

One of your ultimate goals as a business owner or marketing professional is to create a brand that stands out in the crowd. Download this Build Your Brand Infographic that includes eight techniques...

Recently, we shared information about the various radio formats you have to choose from when running a radio advertisement. In this blog, I’d like to share the process in choosing a radio advertising...

No matter how large or small your business is, advertising should start with a solid strategy. According to SBA’s Advertising: The Basics, advertising strategy focuses on achieving three major goals:

Branding on the radio is about making an emotional connection with your customers and ensuring your business is the first one on their minds when they think of a particular product or service. When...