What Do Ladders Have to Do with Your Advertising Strategy?

posted by Stephanie Theisen

When consumers think of the biggest name in your industry, who comes to mind? Is it you? Is it your biggest competitor? Is it a company so large and dominating that you have a hard time so much as...

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What is Your Unique Selling Proposition?

posted by Bob Leighton

What makes you stand out from the flock? Your unique selling proposition.

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Don't Blow Your Marketing Budget Just to Be Found

Are you concentrating your marketing efforts on being found in search engines like Google and Bing? Or are you devising a unique selling proposition that tells your potential customers why they...

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Your All-in-One Marketing Consultant

posted by Stephanie Theisen

Branding is everything to a small business, providing a basis for showing a customer who you are, why you matter, and how you offer value your competitors do not. Your brand goes far deeper than...

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Local Marketing Services for Your Business [INFOGRAPHIC]

posted by Stephanie Theisen

So you’re ready to grow your business – and you think radio marketing will do the trick? Well, you’ve come to the right place. Our local marketing services – from ads on the radio to full branding...

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Marketing vs. Branding: What's the Difference?

posted by Stephanie Theisen

Making an impact consumers will notice is much like raising a child – in many cases, it takes a village, or at least a lot of hard work and dedication from everyone in the company. Establishing a...

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Checklist: Rate Your Marketing Efforts and Advertising Strategy

posted by Stephanie Theisen

Sometimes, it's impossible to realize you're heading in the wrong direction until it's too late. In marketing, this is especially true; without an objective way to review and evaluate your...

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Why We Rebranded One of Our Minnesota Radio Stations

posted by Stephanie Theisen

A brand is dynamic. That’s probably the most important lesson any business owner or marketing director can learn. Nothing about who you are, what sets you apart, or how your customers perceive you...

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When Radio Advertising Will Help You Reach Your Goals - and When It Won't

posted by Stephanie Theisen

As with all marketing channels and media, there are certain goals radio can help you reach – and ones it won’t. The success of any marketing campaign or investment needs to be measured based on...

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So, What is Branding?

posted by Stephanie Theisen

Branding is the process of developing a strong business identity. Let’s do an exercise to demonstrate. Complete these taglines:

  • 15 Minutes Can Save You ___ __ ____ __ ___ ________
  • Fan Food Not...
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4 Brand Awareness Tactics for Small Businesses

posted by Stephanie Theisen

You and your company can have an amazing product and the best services in the world, but without brand awareness, it doesn't really matter what sets you apart from your competition. For a small...

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What Advertising Can and Cannot Do For Your Business

posted by Stephanie Theisen

Advertising is everywhere. Turn on your car radio and you'll hear an ad for a soft drink, turn on your TV and you'll see commercials for car dealerships and lawyers. Even if you have an AdBlock...

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