Posts about: branding

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and high...

On October 19^th, our home office in St. Cloud held its annual BrandsFormation^® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for branding...

In select Leighton Media markets, we invite our clients and community to a marketing workshop featuring author, speaker, and business consultant Chuck Mefford.

We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. We’re not in the radio business; we’re in the relationship business. One...

We've already featured this client in our top advertising strategies series. That post focused on their strategy from a "best practices" perspective. This story focuses on J.F. Kruse as a business,...

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio works. In fact, radio works better than any other form of traditional...

Over the summer, we've shared nine of our favorite local advertising strategies. What I love about these strategies is how varied they are; yet they each share a commonality. They're varied in their...

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio...

Client Overview

Since 1976, Clearwater Travel Plaza has been in the business of serving professional drivers and travelers alike. They’re far enough away from the Twin Cities to avoid the chaos of...

Client Overview

Founded in 2000, J.F. Kruse Jewelers has been a local destination ever since. Because of this, they’ve earned their spot as the eighth entry in our Best Advertising Strategy series.

Client Overview

As a local appliance retailer, Benusa Appliance Sales & Service is our seventh entry in our Best Advertising Strategy series. Benusa has been in business for years in the St. Cloud...

Client Overview

Heller & Thyen Law Firm is our sixth entry in our Best Advertising Strategy series. Their home office is in St. Cloud and they have a satellite office in Minneapolis. While their firm...