Posts about: branding

Visualize With Me

Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcast, streaming channel, or video platform. Find something new that you don't know...

When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the numbers." Data. Stats. Hard facts. And, rightfully so! All businesses or...

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t you? That’s...

Leighton Media has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, direction, and insider info from the radio advertising guy himself, Chuck Mefford....

At Leighton Media, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing strategy that...

There are some businesses you work with out of want, and there are other businesses you work with out of need. The company we're featuring today is the latter. They provide essential services to...

Is there anything more personal than a steak? We didn't think so. Food is a lot of different things to a lot of different people - it's celebratory, it's nostalgic, it's comforting, and for the...

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three vital elements you need to align before you can build your brand on the radio....

Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean, why are they important, and how do you achieve them in your business? These...

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps you have an ongoing social media engagement strategy. Maybe you have print...

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful advertising campaigns to help build your brand. In part one of the series, we gave...

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to building your brand on the radio.