At Leighton Broadcasting, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing strategy...
Read MoreAt Leighton Broadcasting, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing strategy...
Read MoreThere are some businesses you work with out of want, and there are other businesses you work with out of need. The company we're featuring today is the latter. They provide essential services to...
Read MoreIs there anything more personal than a steak? We didn't think so. Food is a lot of different things to a lot of different people - it's celebratory, it's nostalgic, it's comforting, and for the...
Read MoreWe talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three vital elements you need to align before you can build your brand on the radio....
Read MoreMental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean, why are they important, and how do you achieve them in your business? These...
Read MoreIf yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps you have an ongoing social media engagement strategy. Maybe you have print...
Read MoreWe’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to building your brand on the radio.
Read MoreWhen you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and high...
Read MoreOn October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for branding...
Read MoreIn select Leighton Broadcasting markets, we invite our clients and community to a marketing workshop featuring author, speaker, and business consultant Chuck Mefford.
Read MoreWe believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. We’re not in the radio business; we’re in the relationship business. One...
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