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Posts about: branding

Top Tips for Creating Effective Radio Advertising

Bob Leighton
posted by Bob Leighton

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the mail, and outdoor signage on the way to and from work. So how do you create a...

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5 Reasons Your Business Should Have a Digital Marketing Strategy

Stephanie Theisen
posted by Stephanie Theisen

Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It's considered more targeted, measurable, and interactive...

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Our BrandsFormation Philosophy

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish your goals. Your education, your driver’s license, or...

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5 Thoughts About "Tickle the Toes, Touch the Heart, Change the Mind"

Chuck Mefford’s specialty is connecting businesses to consumers. He takes great pride in partnering with good local businesses and turning them into great local brands. We read his newest book, ...

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What is a Company’s Brand? What’s Your Brand?

Stephanie Theisen
posted by Stephanie Theisen

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s your...

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How to Market Your Business on the Radio

Bob Leighton
posted by Bob Leighton

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in...

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4 Elements for Perfectly Memorable Radio Ads

Stephanie Theisen
posted by Stephanie Theisen

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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How to Make an Advertising Plan in 10 Easy Steps

Stephanie Theisen
posted by Stephanie Theisen

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you who your targets are, how to reach them – and most importantly, it will point...

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4 Ways Theater of the Mind Makes the Best Radio Ads Ever

Bob Leighton
posted by Bob Leighton

Visualize With Me

Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcast, streaming channel, or video platform. Find something new that you don't know...

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Radio Advertising by the Numbers: an Illustration

Stephanie Theisen
posted by Stephanie Theisen

When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the numbers." Data. Stats. Hard facts. And, rightfully so! All businesses or...

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The Importance of Jingles for Advertising Your Business

Bob Leighton
posted by Bob Leighton

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t you? That’s...

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