What is a Company’s Brand? What’s Your Brand?

posted by Stephanie Theisen

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s...

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How to Market Your Business on the Radio

posted by Bob Leighton

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in...

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4 Elements for Perfectly Memorable Radio Ads

posted by Stephanie Theisen

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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How to Make an Advertising Plan in 10 Easy Steps

posted by Stephanie Theisen

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you who your targets are, how to reach them – and most importantly, it will...

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4 Ways Theater of the Mind Makes the Best Radio Ads Ever

posted by Bob Leighton

Visualize With Me

Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcast, streaming channel, or video platform. Find something new that you don't...

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Radio Advertising by the Numbers: an Illustration

posted by Stephanie Theisen

When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the numbers." Data. Stats. Hard facts. And, rightfully so! All businesses or...

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The Importance of Jingles for Advertising Your Business

posted by Bob Leighton

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t...

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Advertising Tips from the Expert: Chuck Mefford

posted by Stephanie Theisen

Leighton Broadcasting has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, direction, and insider info from the radio advertising guy himself,...

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Marketing Strategy: What is Included?

posted by Bob Leighton

At Leighton Broadcasting, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing...

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Best Advertising Strategy: El-Jay Plumbing

There are some businesses you work with out of want, and there are other businesses you work with out of need. The company we're featuring today is the latter. They provide essential services to...

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Best Advertising Strategy: Fergus Locker

Is there anything more personal than a steak? We didn't think so. Food is a lot of different things to a lot of different people - it's celebratory, it's nostalgic, it's comforting, and for the...

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Why Our Radio Reps Believe in BrandsFormation

posted by Stephanie Theisen

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish or gain things. Your education, your driver’s license...

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