Posts about: advertising

Getting people in the door is a challenge many local businesses face at some point or another. Whether it is caused by predictable seasonal changes or unknown slow periods – it’s always nice to have...

2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already defined, just make sure you have the following included (otherwise, it’s not too...

Back in the day, an ad in the phone book was great because it was the go-to directory for finding a local business or your friend's home phone number.

Everybody makes mistakes, but advertising mistakes can be particularly expensive. While you may be an expert in your industry and adept at managing your business, you may be a novice when it comes to...

Advertising is everywhere. Turn on your car radio and you'll hear an ad for a soft drink, turn on your TV and you'll see commercials for car dealerships and lawyers. Even if you have an AdBlock...

Local radio. Digital radio. What’s the difference? What are their advantages? And, most importantly, where should you advertise your business? In this day of ever-changing media, it’s hard to know....