3 Steps: Tie Your Radio Marketing Plan Into Other Efforts

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps you have an ongoing social media engagement strategy. Maybe you have print...

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All About Bricks: Dramatizing & Positioning Your Business Against the Competition (Part 3 of 3)

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful advertising campaigns to help build your brand. In part one of the series, we...

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All about Mortar: The Strategy Based Message that Holds Your Brand Together [Part 2 of 3]

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to building your brand on the radio.

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An Intro to Bricks & Mortar and the Importance of Consistency in Advertising [Part 1 of 3]

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and...

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A Recap of the 2016 BrandsFormation Seminar

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for...

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Your Circle of Influence and Radio Go Hand-in-Hand

posted by Bob Leighton

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

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How Bernick's Found Success with Radio Advertising

We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. We’re not in the radio business; we’re in the relationship business. One...

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How J.F. Kruse Jewelers Found Success with Radio Advertising

posted by Bob Leighton

We've already featured this client in our top advertising strategies series. That post focused on their strategy from a "best practices" perspective. This story focuses on J.F. Kruse as a...

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How to Get Your Business Name Out There

posted by Bob Leighton

It doesn’t matter if your business is brand new or has been in the community for decades. Businesses of all sizes need to get their names out there. There’s the obvious traditional methods like...

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Are Banner Ads Worth it on Radio Station Websites?

posted by Stephanie Theisen

Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. Some have taken it a step further and placed banner ad positions throughout...

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Does Radio Work?

posted by Bob Leighton

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio works. In fact, radio works better than any other form of traditional...

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Coupon Sampling with a Megaphone

posted by Bob Leighton

“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!”

Have you ever wondered where radio stations get all those prizes they give away on-air? I know I did. That is,...

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