Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both emotions and memories, thus making it a compelling and unique gateway to...

Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We tend to get that in radio - more often than you might think. While you're...

Radio recruitment advertising is the new and creative way to get your job listing out there. With these hiring advertisement tips, you will attract competitive and diverse applicants, stand out...

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t...

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online world – YouTube, Hulu, Netflix – that beg for consumers' attention. But...

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experiences, tastes, and needs. Whether driving in your car or buying your...

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a “boring” product or service on the radio, what...

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to be future proof. That might be a lot to ask as the owner or marketing manager...

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s what makes the medium so powerful. What types of radio ads would work best...

Advertising is far from being considered a new concept, but it is an area of marketing that has continued to grow and evolve over the past several years. As of late, all anyone seems to talk about...