Leighton Broadcasting Announces New VP of Sales & Marketing

posted by Bob Leighton

Leighton Broadcasting is pleased to announce Stephanie Theisen has been promoted to Vice President of Sales and Marketing. Theisen will also maintain her role as General Sales Manager for the St....

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Gratitude on Repeat Campaign 2019 — Winner Announcement & Recap

posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

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Recap & Takeaways from the 2019 Minnesota Broadcaster's Association

posted by Stephanie Theisen

Leighton Broadcasting's Kelli Frieler participated in a panel at the Minnesota Broadcaster's Association 2019 Annual Meeting. The panel, Diving Into Digital: How Broadcasters Can Be Successful in a...

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Kelli Frieler to Speak at Minnesota Broadcasters Association Annual Meeting

UPDATE: Check out our recap from Kelli's panel discussion that I discuss below.

Words cannot express how proud we are of our very own Kelli Frieler, who has been selected to take part in a panel at...

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Rising Through the Ranks 2019: Recap

posted by Stephanie Theisen

Never stop learning! We believe in this so much, that, as a company, we made continuing education one of our core values. The Rising Through the Ranks (RTTR) seminar is an amazing opportunity to...

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The Balancing Act of Successful Radio Promotions

posted by Stephanie Theisen

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What you...

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What is a Company’s Brand? What’s Your Brand?

posted by Stephanie Theisen

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s your...

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A Breakdown of Local Radio Advertising Costs

posted by Bob Leighton

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operations. When considering radio...

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How to Market Your Business on the Radio

posted by Bob Leighton

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in...

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4 Elements for Perfectly Memorable Radio Ads

posted by Stephanie Theisen

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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Radio is Still the Top Medium for Advertising Effectiveness

posted by Stephanie Theisen

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It's an inexpensive way to reach your existing and...

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