Leighton Media Blog

The Power of Email Marketing

Stephanie Theisen
posted by Stephanie Theisen

COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local businesses struggle to survive, others are thriving. Supply and demand issues, along...

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Welcome to the Future of Radio

Kelli Frieler
posted by Kelli Frieler

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

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5 Reasons Your Business Should Have a Digital Marketing Strategy

Stephanie Theisen
posted by Stephanie Theisen

Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It's considered more targeted, measurable, and interactive...

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Gratitude on Repeat Campaign 2020 — Winner Announcement & Recap

Stephanie Theisen
posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

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Clicks, Impressions & Conversions: 11 Digital Marketing Terms You Need to Know in 2021

Kelli Frieler
posted by Kelli Frieler

DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend. Despite Coronavirus causing a decrease in ad spending across...

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Hindsight is 2020: My Top Three Takeaways of a Challenging Year

Bob Leighton
posted by Bob Leighton

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of the year is often a time of reflection and this year has certainly given us...

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Radio & Digital Advertising—The Perfect Duo

Stephanie Theisen
posted by Stephanie Theisen

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

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The Story Behind the LB Mural

Stephanie Theisen
posted by Stephanie Theisen

In fall of 2019, a Leighton Media employee, Account Executive; Kalie Schuster, came to her leadership team with an idea. An idea born from a local networking group she was involved in, who was...

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Top 10 Takeaways from "Crisis Marketing - Strategies for Local Business” with Borrell and Associates

Kelli Frieler
posted by Kelli Frieler

Our passion is to serve and connect our community at all times. However, this commitment is at an all-time high level during times of crisis, such as the COVID-19 pandemic.

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Our BrandsFormation Philosophy

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish your goals. Your education, your driver’s license, or...

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5 Thoughts About "Tickle the Toes, Touch the Heart, Change the Mind"

Chuck Mefford’s specialty is connecting businesses to consumers. He takes great pride in partnering with good local businesses and turning them into great local brands. We read his newest book, ...

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Leighton Media Announces Winona Market General Manager

Stephanie Theisen
posted by Stephanie Theisen

Leighton Media is pleased to announce Jim Allgeier as General Manager for Leighton Media, Winona.

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