Leighton Media Blog

One of the most frequent objections I received in my decade of selling radio advertising was: “Radio results are hard to measure.” My prospects and customers weren’t wrong. Radio results can be hard...

Your brand identity is the heartbeat of your business and the cornerstone of its personality. But, like your business, your brand identity grows with time. It doesn’t happen overnight. For now, we’ll...

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted jungle, you’ll need to tread carefully and equip yourself with the right tools...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...

Is radio still relevant today? Absolutely. 

As the Vice President of Sales and Director of Marketing for Leighton Media, I’ve been at the forefront of our company’s celebration of 60 years.

Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand awareness.There are traditional methods like direct mail, radio, television,...

In an era dominated by digital marketing, one traditional medium still holds its ground: radio advertising.Since it first hit the airwaves in 1920, radio has been well-known for its personal,...

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are ready to go, and the “Opening Soon” sign is in the front window. 

You’re excited...

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the mail, and outdoor signage on the way to and from work. So how do you create a...

My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. While the industries changed over the years, those core values have not. This...