Leighton Broadcasting Announces New VP of Sales & Marketing

posted by Bob Leighton

Leighton Broadcasting is pleased to announce Stephanie Theisen has been promoted to Vice President of Sales and Marketing. Theisen will also maintain her role as General Sales Manager for the St. Cloud market through 2020.

Stephanie Theisen Image

In the role, Theisen will oversee all aspects of sales and marketing throughout the seven Leighton Broadcasting markets and Leighton Events, best known for ownership of Craft Beer Tours.

"The addition of Theisen as VP of Sales and Marketing will support the structure of our company as we continue to grow and expand," said Bob Leighton, CEO of Leighton Enterprises. “Stephanie has a successful track record in sales, team building, and hiring. We are looking forward to her focus in those areas in markets outside of our corporate headquarters, in 2020 and beyond.”

As VP of Sales and Marketing, Theisen will lead development of strategic sales plans based on company goals to promote sales growth and client satisfaction for the organization. Specific responsibilities include business and market development, strategic direction for promotion and advertising, sales growth, and client satisfaction. She will also oversee the sales management team’s activity, team development/hiring and revenue growth.

"In the coming months I will focus on amplifying the impact Leighton Broadcasting has in the communities we serve," said Theisen. "Leighton is a robust company with talented employees throughout our locations and divisions. I am thrilled to serve as the VP of Sales and Marketing for this incredible company." 

Theisen began her career at Leighton Broadcasting in 2003 as an intern in the sales department. With a degree in Marketing from St. Cloud State University, Theisen was soon promoted to Account Executive, and accepted the role of General Sales Manager in 2014. In 2018, she was promoted to Executive Director of Leighton Events and Director of Marketing in addition to her General Sales Manager duties.

In 2015, Theisen was recognized by Rising Through the Ranks, a program for women in Radio Management, and is a graduate of the MIW Mentee program.

About Leighton Broadcasting

Leighton Broadcasting is a diverse company dedicated to serving numerous industries across all of Minnesota and Eastern North Dakota. Leighton not only owns radio stations, but also produces events and is an interactive design and marketing company. Leighton Broadcasting believes in partnership and ensuring consistent marketing messages founded in a solid strategy across all channels. Leighton Broadcasting has 26 radio stations across 7 markets.

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