The panel will detail many of the digital tools that broadcasters can use to reach people on their devices. Kelli will be focusing on how to construct hyper-relevant content for local communities, and how to use all of the available channels to connect with an audience.
Kelli grew up around radio and has been making her mark at Leighton by coupling traditional broadcasting with digital marketing strategies. She is excited to educate other professionals on the increased ROI that can be attained by utilizing these new, innovative methods. According to Kelli, radio has much to gain from combining these two areas of marketing.
The MBA annual meeting is an event that takes place in Duluth, Minnesota. Broadcasters from all around the region attend to gain knowledge and insight into what is driving their industry. Our very own Bob Leighton serves on the board of the administration, and we are excited every year to send members of our team to participate and learn from the best in the business.
Stay tuned after the event for a blog from Kelli discussing the highlights of her panel and what every broadcaster can learn from implementing digital marketing into their current business plan. We can't wait to see her shine, and wish her the very best for her panel experience!