Posts by: Stephanie Theisen

I asked our staff to submit stories, memories, and personal anecdotes from their career in radio. The response was overwhelming, and reminded me why I love working in this industry so much. Having...

Success looks different and is defined in many different ways. At Leighton Media, it’s first and foremost about the people. Our listeners, advertising partners, and the community. All of those...

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three vital elements you need to align before you can build your brand on the radio....

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps you have an ongoing social media engagement strategy. Maybe you have print...

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful advertising campaigns to help build your brand. In part one of the series, we gave...

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to building your brand on the radio.

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and high...

On October 19^th, our home office in St. Cloud held its annual BrandsFormation^® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for branding...

In select Leighton Media markets, we invite our clients and community to a marketing workshop featuring author, speaker, and business consultant Chuck Mefford.

We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. We’re not in the radio business; we’re in the relationship business. One...

You did it. You hit the one year anniversary of your business opening its doors. This calls for a celebration! Time to get the word out, spread the news around town, have an anniversary sale, hire a...

Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. Some have taken it a step further and placed banner ad positions throughout...