Posts by: Stephanie Theisen

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a “boring” product or service on the radio, what...

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to be future proof. That might be a lot to ask as the owner or marketing manager of...

Advertising is far from being considered a new concept, but it is an area of marketing that has continued to grow and evolve over the past several years. As of late, all anyone seems to talk about is...

We just wrapped up our most recent blog series, Best Radio Advertising Strategies for 2017. Our team compiled nine clients representing all Leighton Media markets and turned to our audience to vote...

There are some businesses you work with out of want, and there are other businesses you work with out of need. The company we're featuring today is the latter. They provide essential services to...

Supporting the growth and empowerment of employees within Leighton Media is one of the very best parts of my job. This industry is hyper-focused on people - from the businesses who brand on the...

There's just something special about small town businesses. It takes a special kind of advertising and promotion to honor the stories those local businesses tell. Animals, Inc. is an example of one...

CLIENT OVERVIEW

Andy's Towing is a professional and reliable towing service specializing in heavy duty recovery, grain vac service, wheel lift towing for cars, motorhomes, motorcycles, and buses. ...

Client Overview

Miller Auto Plaza is our first featured client for our 2017 Best Advertising Strategy blog series. Located in St. Cloud, Miller Auto Plaza employs nearly 200 individuals who all work...

It’s back by popular demand! Last summer, our team of account executives brainstormed an idea of how to tell the powerful story of radio and how it impacts businesses, the community and consumers....

The success of a business advertising on the radio is largely dependent on its advertising strategy. When a small business partners with us, we take a strategic approach. It starts with us digging...