All About Bricks: Dramatizing & Positioning Your Business Against the Competition (Part 3 of 3)

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful advertising campaigns to help build your brand. In part one of the series, we...

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All about Mortar: The Strategy Based Message that Holds Your Brand Together [Part 2 of 3]

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to building your brand on the radio.

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An Intro to Bricks & Mortar and the Importance of Consistency in Advertising [Part 1 of 3]

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and...

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A Recap of the 2016 BrandsFormation Seminar

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for...

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Follow-Up to Our BrandsFormation Philosophy: Client Success Stories

In select Leighton Broadcasting markets, we invite our clients and community to a marketing workshop featuring author, speaker, and business consultant Chuck Mefford.

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How Bernick's Found Success with Radio Advertising

We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. We’re not in the radio business; we’re in the relationship business. One...

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How to Schedule Radio Ads for Your Next Event

posted by Stephanie Theisen

You did it. You hit the one year anniversary of your business opening its doors. This calls for a celebration! Time to get the word out, spread the news around town, have an anniversary sale, hire...

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Are Banner Ads Worth it on Radio Station Websites?

posted by Stephanie Theisen

Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. Some have taken it a step further and placed banner ad positions throughout...

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Three Non-Traditional Ways to Bring in Customers

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, product is ready to go, business cards are printed, and the “Opening Soon” sign is hanging...

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A Visual Look at the Best Local Advertising Strategies [INFOGRAPHIC]

Over the summer, we've shared nine of our favorite local advertising strategies. What I love about these strategies is how varied they are; yet they each share a commonality. They're varied in...

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Best Advertising Strategy: Clearwater Travel Plaza

Client Overview

Since 1976, Clearwater Travel Plaza has been in the business of serving professional drivers and travelers alike. They’re far enough away from the Twin Cities to avoid the chaos of...

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Best Advertising Strategy: J.F. Kruse Jewelers

Client Overview

Founded in 2000, J.F. Kruse Jewelers has been a local destination ever since. Because of this, they’ve earned their spot as the eighth entry in our Best Advertising Strategy series.

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