Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of...
Read MoreRadio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of...
Read MoreWhen meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the numbers." Data. Stats. Hard facts. And, rightfully so! All businesses or...
Read MoreContinuing education is one of Leighton Media's core values. We believe that to remain some of the best in the business, we must "sharpen our swords," as often as possible. You'll often find our...
Read MoreHave you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We tend to get that in radio - more often than you might think. While you're...
Read MoreWhen you're trying to reach local consumers, you can't afford to overlook your local radio station.
Read MoreThink about the last concert you went to. Try to remember how you felt listening to the music, the feeling of the crowd singing along, and the energy coming from all around you. I'm guessing you have...
Read MoreLeighton Media has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, direction, and insider info from the radio advertising guy himself, Chuck Mefford....
Read MoreIt’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...
Read MoreThe word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a “boring” product or service on the radio, what...
Read MoreWhen you think of what you want for your business, you probably name success, recognition, profitability, and a way to be future proof. That might be a lot to ask as the owner or marketing manager of...
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