What We Mean When We Say Expert

posted by Stephanie Theisen

Leighton Broadcasting is experienced in digital marketing, event marketing, and advertising, but at its core, this company is a radio entity. While this company's inception was just a few radio...

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Best Advertising Strategy: El-Jay Plumbing

There are some businesses you work with out of want, and there are other businesses you work with out of need. The company we're featuring today is the latter. They provide essential services to...

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Leighton Broadcasting: Rising Through the Ranks

posted by Stephanie Theisen

Supporting the growth and empowerment of employees within Leighton Broadcasting is one of the very best parts of my job. This industry is hyper-focused on people - from the businesses who brand on...

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Best Advertising Strategy: Animals, Inc.

posted by Stephanie Theisen

There's just something special about small town businesses. It takes a special kind of advertising and promotion to honor the stories those local businesses tell. Animals, Inc. is an example of...

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Best Advertising Strategy: Andy's Towing

posted by Stephanie Theisen

CLIENT OVERVIEW

Andy's Towing is a professional and reliable towing service specializing in heavy duty recovery, grain vac service, wheel lift towing for cars, motorhomes, motorcycles, and buses. ...

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Best Advertising Strategy: Miller Auto Plaza

posted by Stephanie Theisen

Client Overview

Miller Auto Plaza is our first featured client for our 2017 Best Advertising Strategy blog series. Located in St. Cloud, Miller Auto Plaza employs nearly 200 individuals who all...

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Introducing Our 2017 Best Advertising Strategy Blog Series

posted by Stephanie Theisen

It’s back by popular demand! Last summer, our team of account executives brainstormed an idea of how to tell the powerful story of radio and how it impacts businesses, the community and consumers....

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An Illustration of a Radio advertising Success Story

posted by Stephanie Theisen

The success of a business advertising on the radio is largely dependent on its advertising strategy. When a small business partners with us, we take a strategic approach. It starts with us digging...

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Highlights of My Career in Radio

posted by Stephanie Theisen

I asked our staff to submit stories, memories, and personal anecdotes from their career in radio. The response was overwhelming, and reminded me why I love working in this industry so much. Having...

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“My Career Highlights": Stories From the Leighton Broadcasting World

posted by Stephanie Theisen

Success looks different and is defined in many different ways. At Leighton Broadcasting, it’s first and foremost about the people. Our listeners, advertising partners, and the community. All of...

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How do You Brand on the Radio?

posted by Stephanie Theisen

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three vital elements you need to align before you can build your brand on the...

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3 Steps: Tie Your Radio Marketing Plan Into Other Efforts

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps you have an ongoing social media engagement strategy. Maybe you have print...

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