Posts by: Stephanie Theisen

5 Ways Radio Advertising and Branding Can Benefit Your Business

Stephanie Theisen
posted by Stephanie Theisen

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of...

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Radio Advertising by the Numbers: an Illustration

Stephanie Theisen
posted by Stephanie Theisen

When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the numbers." Data. Stats. Hard facts. And, rightfully so! All businesses or...

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Leighton Media's 2018 rising Through the Ranks Grads

Stephanie Theisen
posted by Stephanie Theisen

Continuing education is one of Leighton Media's core values. We believe that to remain some of the best in the business, we must "sharpen our swords," as often as possible. You'll often find our...

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The Benefits of Event Sponsorship

Stephanie Theisen
posted by Stephanie Theisen

Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recognition and much more, through event sponsorship. Though there are many business ...

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Terms from the World of Radio

Stephanie Theisen
posted by Stephanie Theisen

Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We tend to get that in radio - more often than you might think. While you're...

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The Value of Live Radio Remotes and Meet-and-Greets

Stephanie Theisen
posted by Stephanie Theisen

When you're trying to reach local consumers, you can't afford to overlook your local radio station.

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What Live Music Means To People

Stephanie Theisen
posted by Stephanie Theisen

Think about the last concert you went to. Try to remember how you felt listening to the music, the feeling of the crowd singing along, and the energy coming from all around you. I'm guessing you have...

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Advertising Tips from the Expert: Chuck Mefford

Stephanie Theisen
posted by Stephanie Theisen

Leighton Media has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, direction, and insider info from the radio advertising guy himself, Chuck Mefford....

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How Leighton Broadcasting Gives Back To Our Community

Stephanie Theisen
posted by Stephanie Theisen

Since our founding in 1975, Leighton Broadcasting has been giving back to the communities our broadcast signals reach. Our passion is to serve, connect, and celebrate our communities and we do that...

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Good Vs. Bad Radio Advertising

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...

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Radio Advertising "Boring" Products or Services on the Radio

Stephanie Theisen
posted by Stephanie Theisen

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a “boring” product or service on the radio, what...

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Four Must-Haves for Effective Radio Advertising 

Stephanie Theisen
posted by Stephanie Theisen

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to be future proof. That might be a lot to ask as the owner or marketing manager of...

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