While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What you...

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s your...

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It's an inexpensive way to reach your existing and...

At Leighton Broadcasting, our passion to serve, connect, and celebrate our communities has been a core value since we began our journey in 1975. We believe in going beyond radio spots, live...

As we're in the midst of our second radio schedule giveaway for nonprofits in Central Minnesota, I'm taking the opportunity to shed a little light on our 2017 radio schedule recipient, the INDY...

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you who your targets are, how to reach them – and most importantly, it will point...

Radio is ____________.

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of...

When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the numbers." Data. Stats. Hard facts. And, rightfully so! All businesses or...

Continuing education is one of Leighton Broadcasting's core values. We believe that to remain some of the best in the business, we must "sharpen our swords," as often as possible. You'll often find...

Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recognition and much more, through event sponsorship. Though there are many business ...