Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We tend to get that in radio - more often than you might think. While you're...

Radio recruitment advertising is the new and creative way to get your job listing out there. With these hiring advertisement tips, you will attract competitive and diverse applicants, stand out...

When you're trying to reach local consumers, you can't afford to overlook your local radio station.

Think about the last concert you went to. Try to remember how you felt listening to the music, the feeling of the crowd singing along, and the energy coming from all around you. I'm guessing you...

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

Leighton Broadcasting has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, direction, and insider info from the radio advertising guy himself,...

Since our founding in 1975, Leighton Broadcasting has been giving back to the communities our broadcast signals reach. Our passion is to serve, connect, and celebrate our communities and we do...

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a “boring” product or service on the radio, what...

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to be future proof. That might be a lot to ask as the owner or marketing manager...

Advertising is far from being considered a new concept, but it is an area of marketing that has continued to grow and evolve over the past several years. As of late, all anyone seems to talk about...

We just wrapped up our most recent blog series, Best Radio Advertising Strategies for 2017. Our team compiled nine clients representing all Leighton Broadcasting markets and turned to our audience...