Posts by: Stephanie Theisen

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”.

Radio recruitment advertising is a great way to get the message out there that you are...

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local businesses struggle to survive, others are thriving. Supply and demand issues, along...

Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It's considered more targeted, measurable, and interactive...

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

In fall of 2019, a Leighton Broadcasting employee, Account Executive; Kalie Schuster, came to her leadership team with an idea. An idea born from a local networking group she was involved in, who was...

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish your goals. Your education, your driver’s license, or...

Chuck Mefford’s specialty is connecting businesses to consumers. He takes great pride in partnering with good local businesses and turning them into great local brands. We read his newest book, ...

Leighton Broadcasting is pleased to announce Jim Allgeier as General Manager for Leighton Broadcasting, Winona.

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...