Posts by: Stephanie Theisen

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted jungle, you’ll need to tread carefully and equip yourself with the right tools...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...

As the Vice President of Sales and Director of Marketing for Leighton Broadcasting, I’ve been at the forefront of our company’s celebration of 60 years.

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are ready to go, and the “Opening Soon” sign is in the front window. 

You’re excited...

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with their community and then our radio waves to help bring their story to light.

Through...

Bookends are a symbol of the beginning and the end of something. My bookends on an amazing chapter in my career journey at Leighton Broadcasting are Nashville, TN August 2014 and Nashville, TN August...

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by our Executive Director of Digital, Kelli Frieler and me was a great foundation...

Near tears, exhausted and overwhelmed, I closed the door to my office and slid down the back holding my head in my hands. After a solid two minutes, I self-talked my way into an upward, standing...

Wheels up; it's time for in person conferences again (cue the sound effect of the crowd going wild)! This month, Kelli Frieler, our Executive Director of Digital and I had the opportunity to attend...

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

I’ve always loved the holidays. The anticipation of gatherings, the glow of Christmas lights at night, and the time for reflection to take note of what has happened in the past eleven months. The...