Posts by: Stephanie Theisen

Advertising KPIs: Comparing Reach vs. Spend Across Popular Media Methods

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...

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8 Best Practices for Advertising Your Business in a New Market

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted jungle, you’ll need to tread carefully and equip yourself with the right tools...

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How Smart Speakers Continue To Reshape Local Radio

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...

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Celebrating 60 Years Of Radio Resonance

As the Vice President of Sales and Director of Marketing for Leighton Media, I’ve been at the forefront of our company’s celebration of 60 years.

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7 Creative Ways to Advertise Your Business in Your Local Community

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are ready to go, and the “Opening Soon” sign is in the front window. 

You’re excited...

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Gratitude on Repeat Campaign 2022 — Winner Announcement & Recap

Stephanie Theisen
posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with their community and then our radio waves to help bring their story to light.

Through our own...

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Rising Through the Ranks 2022 - Enjoy the Journey

Stephanie Theisen
posted by Stephanie Theisen

Bookends are a symbol of the beginning and the end of something. My bookends on an amazing chapter in my career journey at Leighton Media are Nashville, TN August 2014 and Nashville, TN August 2022.

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What Business Are We In Anyway? Highlights from the 2022 NAB Show

Stephanie Theisen
posted by Stephanie Theisen

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by our Executive Director of Digital, Kelli Frieler and me was a great foundation...

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A Vision Fueled by Chaos and Caffeine

Stephanie Theisen
posted by Stephanie Theisen

Near tears, exhausted and overwhelmed, I closed the door to my office and slid down the back holding my head in my hands. After a solid two minutes, I self-talked my way into an upward, standing...

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Navigating the Path to 2023 - Key Takeaways of Borrell's 2022 Local Advertising Conference

Stephanie Theisen
posted by Stephanie Theisen

Wheels up; it's time for in person conferences again (cue the sound effect of the crowd going wild)! This month, Kelli Frieler, our Executive Director of Digital and I had the opportunity to attend...

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Gratitude on Repeat Campaign 2021 — Winner Announcement & Recap

Stephanie Theisen
posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

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Investing in Our Communities: The Why Behind the Gratitude on Repeat Campaign [VIDEO]

I’ve always loved the holidays. The anticipation of gatherings, the glow of Christmas lights at night, and the time for reflection to take note of what has happened in the past eleven months. The...

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