What Business Are We In Anyway? Highlights from the 2022 NAB Show

posted by Stephanie Theisen

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by our Executive Director of Digital, Kelli Frieler and me was a great foundation...

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A Vision Fueled by Chaos and Caffeine

posted by Stephanie Theisen

Near tears, exhausted and overwhelmed, I closed the door to my office and slid down the back holding my head in my hands. After a solid two minutes, I self-talked my way into an upward, standing...

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Navigating the Path to 2023 - Key Takeaways of Borrell's 2022 Local Advertising Conference

posted by Stephanie Theisen

Wheels up; it's time for in person conferences again (cue the sound effect of the crowd going wild)! This month, Kelli Frieler, our Executive Director of Digital and I had the opportunity to attend...

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Gratitude on Repeat Campaign 2021 — Winner Announcement & Recap

posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

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Investing in Our Communities: The Why Behind the Gratitude on Repeat Campaign [VIDEO]

I’ve always loved the holidays. The anticipation of gatherings, the glow of Christmas lights at night, and the time for reflection to take note of what has happened in the past eleven months. The...

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Radio + Recruitment = Smashing Success

posted by Stephanie Theisen

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

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5 Tips to Recruit Smarter Not Harder With Radio + Digital Advertising

posted by Stephanie Theisen

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”.

Radio recruitment advertising is a great way to get the message out there that you are...

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Alexa, Siri, Hey Google...What Smart Speakers Mean for Local Radio

posted by Stephanie Theisen

Smart speakers have been taking the world by storm. According to Jacob's Media Strategies, 33% of people own a smart speaker—three times more than in 2017. What is it about this new technology that...

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Customer Story: Bursch Travel

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

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The Power of Email Marketing

posted by Stephanie Theisen

COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local businesses struggle to survive, others are thriving. Supply and demand issues, along...

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5 Reasons Your Business Should Have a Digital Marketing Strategy

posted by Stephanie Theisen

Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It's considered more targeted, measurable, and interactive...

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Gratitude on Repeat Campaign 2020 — Winner Announcement & Recap

posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

Read More
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