How Broadcast Media Drives Consumer Engagement

posted by Matt Senne

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio...

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Radio Industry Stats [INFOGRAPHIC]

posted by Matt Senne

Is radio still relevant? I think so, but I'm a little biased. How about we let these radio industry statistics speak for themselves?

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Bring the Right People to Your Business with Live Radio Remotes

posted by Matt Senne

Imagine having a grand opening, right across the street from a competitor's grand opening. You both opened the same day, with the same products, and are having similar sales. However, more people...

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Outside the Commercial Break: On-Air Sponsorships

posted by Matt Senne

With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most businesses overlook the value of America's first major news medium: radio....

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The Dangers of Cross-Cume when Advertising Your Business on the Radio

posted by Matt Senne

Radio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before the modern digital channels, radio has played a role in advertising strategies...

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