When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio...
Read MoreWhen it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio...
Read MoreLeighton Media participated in the 2016 issue of Women in Business. The magazine focused on celebrating the success of women in central Minnesota, and included an interview with our very own General...
Read MoreWhat makes you stand out from the flock? Your unique selling proposition.
Read MoreIs radio still relevant? I think so, but I'm a little biased. How about we let these radio industry statistics speak for themselves?
Read MoreFrom the backs of Little League jerseys to booths at festivals, corporate sponsorship is everywhere. A symbiotic relationship of sorts, event sponsorships provide funding in support of an...
Read MoreImagine having a grand opening, right across the street from a competitor's grand opening. You both opened the same day, with the same products, and are having similar sales. However, more people are...
Read MoreWith social media, viral videos, smartphones, and television dominating the modern news and media landscape, most businesses overlook the value of America's first major news medium: radio. According...
Read MoreRadio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before the modern digital channels, radio has played a role in advertising strategies...
Read MoreOne of the common objections business owners have for radio advertising is that the only way to be effective is to:
2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already defined, just make sure you have the following included (otherwise, it’s not too...
Read MoreTheater of the mind is a powerful thing. Take these two examples:
Word/Text:
Six days into what should be the greatest two months of my life, and it’s turned into a nightmare.
I don’t even know...
Read MoreBroadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. With Spotify, Pandora, podcasts, satellite radio, and other online audio and...
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