Posts by: Bob Leighton

How Broadcast Media Drives Consumer Engagement

Bob Leighton
posted by Bob Leighton

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio...

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How Leighton Enterprises Empowers Women in Leadership

Bob Leighton
posted by Bob Leighton

Leighton Media participated in the 2016 issue of Women in Business. The magazine focused on celebrating the success of women in central Minnesota, and included an interview with our very own General...

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What is Your Unique Selling Proposition?

Bob Leighton
posted by Bob Leighton

What makes you stand out from the flock? Your unique selling proposition.

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Radio Industry Stats [INFOGRAPHIC]

Bob Leighton
posted by Bob Leighton

Is radio still relevant? I think so, but I'm a little biased. How about we let these radio industry statistics speak for themselves?

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3 Essential Advantages of an Event Sponsorship

Bob Leighton
posted by Bob Leighton

From the backs of Little League jerseys to booths at festivals, corporate sponsorship is everywhere. A symbiotic relationship of sorts, event sponsorships provide funding in support of an...

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Bring the Right People to Your Business with Live Radio Remotes

Bob Leighton
posted by Bob Leighton

Imagine having a grand opening, right across the street from a competitor's grand opening. You both opened the same day, with the same products, and are having similar sales. However, more people are...

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Outside the Commercial Break: On-Air Sponsorships

Bob Leighton
posted by Bob Leighton

With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most businesses overlook the value of America's first major news medium: radio. According...

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The Dangers of Cross-Cume when Advertising Your Business on the Radio

Bob Leighton
posted by Bob Leighton

Radio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before the modern digital channels, radio has played a role in advertising strategies...

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Radio Advertising ROI - What Should You Expect?

Bob Leighton
posted by Bob Leighton

One of the common objections business owners have for radio advertising is that the only way to be effective is to:

  1. Dump a large amount of money into it; and
  2. Run a saturation schedule (run ads all...
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5 Things Your 2016 Local Marketing Strategy Needs to Include

Bob Leighton
posted by Bob Leighton

2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already defined, just make sure you have the following included (otherwise, it’s not too...

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Theater of the Mind Makes for Great Radio, Ads and Broadcasts

Bob Leighton
posted by Bob Leighton

Theater of the mind is a powerful thing. Take these two examples:

Word/Text:

Six days into what should be the greatest two months of my life, and it’s turned into a nightmare.

I don’t even know...

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Why Are We Successful When Radio Industry Stats are Down?

Bob Leighton
posted by Bob Leighton

Broadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. With Spotify, Pandora, podcasts, satellite radio, and other online audio and...

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