Outside the Commercial Break: On-Air Sponsorships

posted by Bob Leighton

With social media, viral videos, smartphones, and television dominating the modern news and media landscape, most businesses overlook the value of America's first major news medium: radio....

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The Dangers of Cross-Cume when Advertising Your Business on the Radio

posted by Bob Leighton

Radio ads have a long history. As one of the traditional forms of media that came into creation over 100 years before the modern digital channels, radio has played a role in advertising strategies...

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Radio Advertising ROI - What Should You Expect?

posted by Bob Leighton

One of the common objections business owners have for radio advertising is that the only way to be effective is to:

  1. Dump a large amount of money into it; and
  2. Run a saturation schedule (run ads...
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5 Things Your 2016 Local Marketing Strategy Needs to Include

posted by Bob Leighton

2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already defined, just make sure you have the following included (otherwise, it’s not...

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Theater of the Mind Makes for Great Radio, Ads and Broadcasts

posted by Bob Leighton

Theater of the mind is a powerful thing. Take these two examples:

Word/Text:

Six days into what should be the greatest two months of my life, and it’s turned into a nightmare.

I don’t even know...

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Why Are We Successful When Radio Industry Stats are Down?

posted by Bob Leighton

Broadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. With Spotify, Pandora, podcasts, satellite radio, and other online audio and...

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7 Frequently Used Radio Advertising Clichés

posted by Bob Leighton

Clichés are the stereotypes of the advertising world. They’re so common because they’re easy to write.

The thing is, a cliché doesn’t mean anything to anybody. Try replacing your business name...

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How to Create Effective Radio Schedules

posted by Bob Leighton

Once you have your radio commercial produced, it's time to decide which stations to run it on and during which dayparts.

You should view your account executive as an expert when it comes to this....

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Guidelines For a One-of-a-Kind Radio Ad

posted by Bob Leighton

Listeners hear dozens of radio ads on a daily basis. They’re also bombarded with hundreds more advertisements on the television, on the Internet, in the mail, and on outdoor signage on the way to...

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8 Reasons Radio Still Works

posted by Bob Leighton

Since it first hit the airwaves in 1920, radio has been well known for its personal, entertaining, and reliable messaging. Because of this, radio remains a consistent advertising medium with...

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Leighton Broadcasting History: Our Family Story

posted by Bob Leighton

Radio has a storied, rich legacy and at Leighton Broadcasting, we’re honored to have it be our story. My dad, Al Leighton founded our company in the 1950s because it was his dream. He went on to...

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Local Radio vs. Satellite Radio - An Honest Comparison

posted by Bob Leighton

Local radio. Satellite radio. What’s the difference? How popular are each? What's the deal with the Sirius and XM merger? And, most importantly, where should you advertise your business? In this...

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