The Importance of Jingles for Advertising Your Business

posted by Bob Leighton

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t...

Read More

5 Reasons to Invest in Radio Advertising

posted by Bob Leighton

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online world – YouTube, Hulu, Netflix – that beg for consumers' attention. But...

Read More

Is Radio Recruitment Advertising Right For You?

posted by Bob Leighton

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experiences, tastes, and needs. Whether driving in your car or buying your...

Read More

How Leighton Broadcasting Clients are Active in the Community

posted by Bob Leighton

At Leighton Broadcasting, we believe in serving, connecting and celebrating our community. That's our passion statement. For our company, our passion statement acts as a guiding principle to help...

Read More
Get the 1st Chapter of Brandsformation Download Now for Free

Radio Advertising: Types To Choose From

posted by Bob Leighton

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s what makes the medium so powerful. What types of radio ads would work best...

Read More

Marketing Strategy: What is Included?

posted by Bob Leighton

At Leighton Broadcasting, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing...

Read More

Is Radio Advertising Relevant?

posted by Bob Leighton

I've heard that before. Several times over, in fact. I can't say yes enough on this topic .

Read More

Best Advertising Strategy: Winona Family Restaurant

posted by Bob Leighton

The value and importance of small business are something Leighton Broadcasting is proud to support across all our markets. The hard working family-owned businesses that comprise our communities...

Read More
Get Your Business on the Radio Advertise with Us

Best Advertising Strategy: Warpzone Video Games

posted by Bob Leighton

Radio advertising works to solve problems unique to each business or service. The platform's ability to be tailored to deliver messages specific to our clients' goals and needs makes it a powerful...

Read More

Is Radio Dead in 2017?

posted by Bob Leighton

Experts like to pretend that older technology is dying out in favor of the new. But it's far more likely that the old technology coexists alongside the new one because it fills a niche the latest...

Read More

Does Radio Work? Here's How to Do It Right

posted by Bob Leighton

Digital marketing captures a significant portion of advertising dollars, and many people are quick to assume that "radio doesn't work." However, to the contrary, this channel provides many...

Read More

What Are Radio Auction Sites?

posted by Bob Leighton

Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different things by each radio station. Here in St. Cloud, ours is the St. Cloud Radio...

Read More
Get Your "Top 9 Best Radio Strategies" eBook Download Here