Posts by: Bob Leighton

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring people to your event, make your customers happy, and spotlight your business. ...

Local radio stations, like those in the Leighton Broadcasting family, aren't just hubs of local community, news, and music. These stations and their events also serve as a launching pad for the...

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both emotions and memories, thus making it a compelling and unique gateway to take...

Some people have trouble figuring out where radio fits into a modern media market. But people who are involved with it know: local radio serves as a hub for communities to grow and blossom.

Think about the last event you attended. Did you have fun and meet new people? Events connect people to other like-minded individuals who share the same passions as them, and they are an awesome way...

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t you? That’s...

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online world – YouTube, Hulu, Netflix – that beg for consumers' attention. But there...

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experiences, tastes, and needs. Whether driving in your car or buying your groceries,...

At Leighton Broadcasting, we believe in serving, connecting and celebrating our community. That's our passion statement. For our company, our passion statement acts as a guiding principle to help us...

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s what makes the medium so powerful. What types of radio ads would work best for...

At Leighton Broadcasting, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing strategy...

I've heard that before. Several times over, in fact. I can't say yes enough on this topic .