How Leighton Broadcasting Clients are Active in the Community

posted by Bob Leighton

At Leighton Broadcasting, we believe in serving, connecting and celebrating our community. That's our passion statement. For our company, our passion statement acts as a guiding principle to help...

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Radio Advertising: Types To Choose From

posted by Bob Leighton

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s what makes the medium so powerful. What types of radio ads would work best...

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Marketing Strategy: What is Included?

posted by Bob Leighton

At Leighton Broadcasting, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing...

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Is Radio Advertising Relevant?

posted by Bob Leighton

I've heard that before. Several times over, in fact. I can't say yes enough on this topic.

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Best Advertising Strategy: Winona Family Restaurant

posted by Bob Leighton

The value and importance of small business are something Leighton Broadcasting is proud to support across all our markets. The hard working family-owned businesses that comprise our communities...

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Best Advertising Strategy: Warpzone Video Games

posted by Bob Leighton

Radio advertising works to solve problems unique to each business or service. The platform's ability to be tailored to deliver messages specific to our clients' goals and needs makes it a powerful...

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Is Radio Dead in 2017?

posted by Bob Leighton

Experts like to pretend that older technology is dying out in favor of the new. But it's far more likely that the old technology coexists alongside the new one because it fills a niche the latest...

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Does Radio Work? Here's How to Do It Right

posted by Bob Leighton

Digital marketing captures a significant portion of advertising dollars, and many people are quick to assume that "radio doesn't work." However, to the contrary, this channel provides many...

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What Are Radio Auction Sites?

posted by Bob Leighton

Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different things by each radio station. Here in St. Cloud, ours is the St. Cloud Radio...

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Your Business and the Battle for Mental Real Estate

posted by Bob Leighton

Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean, why are they important, and how do you achieve them in your business?...

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5 Exciting Reasons Your Business Should be Involved in the Community

posted by Bob Leighton

Being involved in the community is good for any business. For locally owned and operated businesses, though, it’s even more exciting because you can actually interact with your customers and...

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Your Circle of Influence and Radio Go Hand-in-Hand

posted by Bob Leighton

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

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