Posts by: Bob Leighton

Live Radio Remotes: Here's Why They Work For Us

Bob Leighton
posted by Bob Leighton

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring people to your event, make your customers happy, and spotlight your business. ...

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Leighton Broadcasting Performers: Where Are They Now?

Bob Leighton
posted by Bob Leighton

Local radio stations, like those in the Leighton Broadcasting family, aren't just hubs of local community, news, and music. These stations and their events also serve as a launching pad for the...

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The Power of Music [Infographic]

Bob Leighton
posted by Bob Leighton

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both emotions and memories, thus making it a compelling and unique gateway to take...

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When You Think Local Radio, Think Community

Bob Leighton
posted by Bob Leighton

Some people have trouble figuring out where radio fits into a modern media market. But people who are involved with it know: local radio serves as a hub for communities to grow and blossom.

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The Importance of Community Involvement through Local Events

Bob Leighton
posted by Bob Leighton

Think about the last event you attended. Did you have fun and meet new people? Events connect people to other like-minded individuals who share the same passions as them, and they are an awesome way...

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The Importance of Jingles for Advertising Your Business

Bob Leighton
posted by Bob Leighton

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t you? That’s...

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5 Reasons to Invest in Radio Advertising

Bob Leighton
posted by Bob Leighton

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online world – YouTube, Hulu, Netflix – that beg for consumers' attention. But there...

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Is Radio Recruitment Advertising Right For You?

Bob Leighton
posted by Bob Leighton

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experiences, tastes, and needs. Whether driving in your car or buying your groceries,...

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How Leighton Media Clients are Active in the Community

Bob Leighton
posted by Bob Leighton

At Leighton Media, we believe in serving, connecting and celebrating our community. That's our passion statement. For our company, our passion statement acts as a guiding principle to help us make...

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Radio Advertising: Types To Choose From

Bob Leighton
posted by Bob Leighton

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s what makes the medium so powerful. What types of radio ads would work best for...

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Marketing Strategy: What is Included?

Bob Leighton
posted by Bob Leighton

At Leighton Media, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing strategy that...

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Is Radio Advertising Relevant?

Bob Leighton
posted by Bob Leighton

I've heard that before. Several times over, in fact. I can't say yes enough on this topic .

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