Your Business and the Battle for Mental Real Estate

posted by Bob Leighton

Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean, why are they important, and how do you achieve them in your business?...

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5 Exciting Reasons Your Business Should be Involved in the Community

posted by Bob Leighton

Being involved in the community is good for any business. For locally owned and operated businesses, though, it’s even more exciting because you can actually interact with your customers and...

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Thoughts on Our Annual United Way Giving Campaign

posted by Bob Leighton

For as long as I can remember, our St. Cloud office has held an annual fundraising campaign for the United Way of Central Minnesota.

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How J.F. Kruse Jewelers Found Success with Radio Advertising

posted by Bob Leighton

We've already featured this client in our top advertising strategies series. That post focused on their strategy from a "best practices" perspective. This story focuses on J.F. Kruse as a...

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Does Radio Work?

posted by Bob Leighton

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio works. In fact, radio works better than any other form of traditional...

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How Leighton Enterprises Empowers Women in Leadership

posted by Bob Leighton

Leighton Broadcasting participated in the 2016 issue of Women in Business. The magazine focused on celebrating the success of women in central Minnesota, and included an interview with our very...

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What is Your Unique Selling Proposition?

posted by Bob Leighton

What makes you stand out from the flock? Your unique selling proposition.

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3 Essential Advantages of an Event Sponsorship

posted by Bob Leighton

From the backs of Little League jerseys to booths at festivals, corporate sponsorship is everywhere. A symbiotic relationship of sorts, event sponsorships provide funding in support of an...

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Radio Advertising ROI - What Should You Expect?

posted by Bob Leighton

One of the common objections business owners have for radio advertising is that the only way to be effective is to:

  1. Dump a large amount of money into it; and
  2. Run a saturation schedule (run ads...
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5 Things Your 2016 Local Marketing Strategy Needs to Include

posted by Bob Leighton

2016 is right around the corner, and I wanted to catch you before it arrives. If you have a marketing strategy already defined, just make sure you have the following included (otherwise, it’s not...

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Theater of the Mind Makes for Great Radio, Ads and Broadcasts

posted by Bob Leighton

Theater of the mind is a powerful thing. Take these two examples:

Word/Text:

Six days into what should be the greatest two months of my life, and it’s turned into a nightmare.

I don’t even know...

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Why Are We Successful When Radio Industry Stats are Down?

posted by Bob Leighton

Broadcast radio has seen a significant spike in competition in the last 5-10 years, causing numbers to slowly decline. With Spotify, Pandora, podcasts, satellite radio, and other online audio and...

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