A Breakdown of Local Radio Advertising Costs

posted by Bob Leighton

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operations. When considering radio...

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How to Market Your Business on the Radio

posted by Bob Leighton

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in...

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4 Ways Theater of the Mind Makes the Best Radio Ads Ever

posted by Bob Leighton

Visualize With Me

Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcast, streaming channel, or video platform. Find something new that you don't...

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Live Radio Remotes: Here's Why They Work For Us

posted by Bob Leighton

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring people to your event, make your customers happy, and spotlight your...

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Leighton Broadcasting Performers: Where Are They Now?

posted by Bob Leighton

Local radio stations, like those in the Leighton Broadcasting family, aren't just hubs of local community, news, and music. These stations and their events also serve as a launching pad for the...

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The Power of Music [Infographic]

posted by Bob Leighton

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both emotions and memories, thus making it a compelling and unique gateway to...

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5 Ways Radio is Still Relevant Today

posted by Bob Leighton

Is radio still relevant today? Absolutely. 

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When You Think Local Radio, Think Community

posted by Bob Leighton

Some people have trouble figuring out where radio fits into a modern media market. But people who are involved with it know: local radio serves as a hub for communities to grow and blossom.

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The Importance of Community Involvement through Local Events

posted by Bob Leighton

Think about the last event you attended. Did you have fun and meet new people? Events connect people to other like-minded individuals who share the same passions as them, and they are an awesome...

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The Importance of Jingles for Advertising Your Business

posted by Bob Leighton

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t...

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5 Reasons to Invest in Radio Advertising

posted by Bob Leighton

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online world – YouTube, Hulu, Netflix – that beg for consumers' attention. But...

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Is Radio Recruitment Advertising Right For You?

posted by Bob Leighton

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experiences, tastes, and needs. Whether driving in your car or buying your...

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