Posts by: Bob Leighton

Is radio still relevant today? Absolutely. 

Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand awareness.There are traditional methods like direct mail, radio, television,...

In an era dominated by digital marketing, one traditional medium still holds its ground: radio advertising.Since it first hit the airwaves in 1920, radio has been well-known for its personal,...

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the mail, and outdoor signage on the way to and from work. So how do you create a...

My parents started Leighton Broadcasting 60 years ago with the goal of serving, connecting and celebrating our communities. While the industries changed over the years, those core values have not....

As a family owned, employee owned company, our employees have a voice in our company’s future, and as CEO of the company, I have a role in their future as well.

Leighton Broadcasting is a family owned, employee owned company composed of 190 employees, 64 rf/streaming audio sources, 26 format brands, six markets and one engineer. Recently, we awarded that one...

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of the year is often a time of reflection and this year has certainly given us...

Leighton Broadcasting is pleased to announce Stephanie Theisen has been promoted to Vice President of Sales and Marketing. Theisen will also maintain her role as General Sales Manager for the St....

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operations. When considering radio...

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in...

Visualize With Me

Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcast, streaming channel, or video platform. Find something new that you don't know...