While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What...

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s...

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operations. When considering radio...

Radio is one of the most popular forms of conventional advertising. It can also be one of the most effective. Why? Radio is partially oriented around formats, giving owners a big advantage in...

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective advertising medium today. It's an inexpensive way to reach your existing and...

At Leighton Broadcasting, our passion to serve, connect, and celebrate our communities has been a core value since we began our journey in 1975. We believe in going beyond radio spots, live...

As we're in the midst of our second radio schedule giveaway for nonprofits in Central Minnesota, I'm taking the opportunity to shed a little light on our 2017 radio schedule recipient, the INDY...

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you who your targets are, how to reach them – and most importantly, it will...

Visualize With Me

Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcast, streaming channel, or video platform. Find something new that you don't...

Radio is ____________.

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of...