Leighton Media Blog

Advertising KPIs: Comparing Reach vs. Spend Across Popular Media Methods

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...

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8 Best Practices for Advertising Your Business in a New Market

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted jungle, you’ll need to tread carefully and equip yourself with the right tools...

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How Smart Speakers Continue To Reshape Local Radio

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...

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10 Ways Radio is Still Relevant Today

Is radio still relevant today? Absolutely. 

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Celebrating 60 Years Of Radio Resonance

As the Vice President of Sales and Director of Marketing for Leighton Media, I’ve been at the forefront of our company’s celebration of 60 years.

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3 Ways Local Radio Can Make Your Business a Household Name in the Community

Bob Leighton
posted by Bob Leighton

Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand awareness.There are traditional methods like direct mail, radio, television,...

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9 Reasons Radio Advertising Still Works

Bob Leighton
posted by Bob Leighton

In an era dominated by digital marketing, one traditional medium still holds its ground: radio advertising.Since it first hit the airwaves in 1920, radio has been well-known for its personal,...

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7 Creative Ways to Advertise Your Business in Your Local Community

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are ready to go, and the “Opening Soon” sign is in the front window. 

You’re excited...

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Top Tips for Creating Effective Radio Advertising

Bob Leighton
posted by Bob Leighton

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the mail, and outdoor signage on the way to and from work. So how do you create a...

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On-Air for 60 Years and Counting

Bob Leighton
posted by Bob Leighton

My parents started Leighton Media 60 years ago with the goal of serving, connecting and celebrating our communities. While the industries changed over the years, those core values have not. This...

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Gratitude on Repeat Campaign 2022 — Winner Announcement & Recap

Stephanie Theisen
posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with their community and then our radio waves to help bring their story to light.

Through our own...

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Rising Through the Ranks 2022 - Enjoy the Journey

Stephanie Theisen
posted by Stephanie Theisen

Bookends are a symbol of the beginning and the end of something. My bookends on an amazing chapter in my career journey at Leighton Media are Nashville, TN August 2014 and Nashville, TN August 2022.

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