Leighton Broadcasting is a family owned, employee owned company composed of 190 employees, 64 rf/streaming audio sources, 26 format brands, six markets and one engineer. Recently, we awarded that...

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local businesses struggle to survive, others are thriving. Supply and demand issues,...

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It's considered more targeted, measurable, and interactive...

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to...

DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend. Despite Coronavirus causing a decrease in ad spending across...

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of the year is often a time of reflection and this year has certainly given us...

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

When it comes to running a campaign that aligns with one of our favorite words at Leighton Broadcasting, gratitude — it’s hard not to smile. We believe in serving, connecting, and most certainly...

In fall of 2019, a Leighton Broadcasting employee, Account Executive; Kalie Schuster, came to her leadership team with an idea. An idea born from a local networking group she was involved in, who...

Our passion is to serve and connect our community at all times. However, this commitment is at an all-time high level during times of crisis, such as the COVID-19 pandemic.