Welcome to the Future of Radio

posted by Kelli Frieler

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

Read More

Customer Story: Bursch Travel

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

Read More

Gratitude on Repeat Campaign 2019 — Winner Announcement & Recap

posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to...

Read More

Investing in Our Communities: The Why Behind the Gratitude on Repeat Campaign [VIDEO]

When it comes to running a campaign that aligns with one of our favorite words at Leighton Broadcasting, gratitude — it’s hard not to smile. We believe in serving, connecting, and most certainly...

Read More
Get the 1st Chapter of Brandsformation Download Now for Free

Recap & Takeaways from the 2019 Minnesota Broadcaster's Association

posted by Stephanie Theisen

Diving Into digital

Leighton Broadcasting's Kelli Frieler participated in a panel at the Minnesota Broadcaster's Association 2019 Annual Meeting. The panel, Diving Into Digital: How Broadcasters...

Read More

Radio & Digital — The Perfect Duo

posted by Stephanie Theisen

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

Read More

Kelli Frieler to Speak at Minnesota Broadcasters Association Annual Meeting

Words cannot express how proud we are of our very own Kelli Frieler, who has been selected to take part in a panel at this year's annual meeting of the Minnesota Broadcasters Association. Kelli...

Read More

Rising Through the Ranks 2019: Recap

posted by Stephanie Theisen

Never stop learning! We believe in this so much, that, as a company, we made continuing education one of our core values. The Rising Through the Ranks (RTTR) seminar is an amazing opportunity to...

Read More
Get Your Business on the Radio Advertise with Us

Alexa, Siri, Hey Google ... How Smart Speakers Impact Local Radio

posted by Stephanie Theisen

Smart speakers have been taking the world by storm. According to Jacob's Media Study, 27 percent of people own a smart speaker, two times more than the year previous. What is it about this new...

Read More

The Balancing Act of Successful Radio Promotions

posted by Stephanie Theisen

While radio promotions themselves may only last a short while on-air, the planning and thought process behind them takes a lot of time. It requires creativity and thinking outside the box. What...

Read More

What is a Company’s Brand? What’s Your Brand?

posted by Stephanie Theisen

A brand is your logo, your website, and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team, and your culture. It’s...

Read More
Get Your "Top 9 Best Radio Strategies" eBook Download Here