The Story Behind the LB Mural

posted by Stephanie Theisen

In fall of 2019, a Leighton Broadcasting employee, Account Executive; Kalie Schuster, came to her leadership team with an idea. An idea born from a local networking group she was involved in, who...

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The Power of Email Marketing

posted by Stephanie Theisen

COVID-19 has impacted all of us. In this blog, I want to discuss the economic impact it has had on business. While some local businesses struggle to survive, others are thriving. Supply and demand...

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Clicks, Impressions, and Conversions, Oh My! Digital Marketing Terms You Need to Know (Updated for 2020)

posted by Kelli Frieler

In January of this year, DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend in 2020. Despite Coronavirus,...

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Top 10 Takeaways from "Crisis Marketing - Strategies for Local Business” with Borrell and Associates

posted by Kelli Frieler

Our passion is to serve and connect our community at all times. However, this commitment is at an all-time high level during times of crisis, such as the COVID-19 pandemic.

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Get the 1st Chapter of Brandsformation Download Now for Free

Our BrandsFormation Philosophy

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish your goals. Your education, your driver’s license, or...

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5 Thoughts About "Tickle the Toes, Touch the Heart, Change the Mind"

Chuck Mefford’s specialty is connecting businesses to consumers. He takes great pride in partnering with good local businesses and turning them into great local brands. We read his newest book, ...

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Leighton Broadcasting Announces Winona Market General Manager

posted by Stephanie Theisen

Leighton Broadcasting is pleased to announce Jim Allgeier as General Manager for Leighton Broadcasting, Winona.

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Leighton Broadcasting Announces New VP of Sales & Marketing

posted by Bob Leighton

Leighton Broadcasting is pleased to announce Stephanie Theisen has been promoted to Vice President of Sales and Marketing. Theisen will also maintain her role as General Sales Manager for the St....

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Get Your Business on the Radio Advertise with Us

Welcome to the Future of Radio

posted by Kelli Frieler

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

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Customer Story: Bursch Travel

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

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Gratitude on Repeat Campaign 2019 — Winner Announcement & Recap

posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to...

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Investing in Our Communities: The Why Behind the Gratitude on Repeat Campaign [VIDEO]

When it comes to running a campaign that aligns with one of our favorite words at Leighton Broadcasting, gratitude — it’s hard not to smile. We believe in serving, connecting, and most certainly...

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