We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...Read More
Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted jungle, you’ll need to tread carefully and equip yourself with the right tools...Read More
In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...Read More
Regardless of if your business is new or has been in the community for decades, businesses of all sizes need brand awareness.There are traditional methods like direct mail, radio, television,...Read More
You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are ready to go, and the “Opening Soon” sign is in the front window.
You’re excited...Read More
Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the mail, and outdoor signage on the way to and from work. So how do you create a...Read More
Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with their community and then our radio waves to help bring their story to light.
Bookends are a symbol of the beginning and the end of something. My bookends on an amazing chapter in my career journey at Leighton Broadcasting are Nashville, TN August 2014 and Nashville, TN August...Read More