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Leighton Broadcasting Blog

Top Tips for Creating Effective Radio Advertising

Bob Leighton
posted by Bob Leighton

Listeners hear dozens of radio ads daily. They’re also bombarded with hundreds more advertisements on TV, online, in the mail, and outdoor signage on the way to and from work. So how do you create a...

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On-Air for 60 Years and Counting

Bob Leighton
posted by Bob Leighton

My parents started Leighton Broadcasting 60 years ago with the goal of serving, connecting and celebrating our communities. While the industries changed over the years, those core values have not....

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Gratitude on Repeat Campaign 2022 — Winner Announcement & Recap

Stephanie Theisen
posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with their community and then our radio waves to help bring their story to light.

Through...

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Rising Through the Ranks 2022 - Enjoy the Journey

Stephanie Theisen
posted by Stephanie Theisen

Bookends are a symbol of the beginning and the end of something. My bookends on an amazing chapter in my career journey at Leighton Broadcasting are Nashville, TN August 2014 and Nashville, TN August...

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Leighton Broadcasting Announces Jim Allgeier as General Manager for St. Cloud Market

Janae Olson
posted by Janae Olson

Leighton Broadcasting is pleased to announce Jim Allgeier as General Manager for Leighton Broadcasting, St. Cloud, effective September 2022. 

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What Business Are We In Anyway? Highlights from the 2022 NAB Show

Stephanie Theisen
posted by Stephanie Theisen

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by our Executive Director of Digital, Kelli Frieler and me was a great foundation...

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A Vision Fueled by Chaos and Caffeine

Stephanie Theisen
posted by Stephanie Theisen

Near tears, exhausted and overwhelmed, I closed the door to my office and slid down the back holding my head in my hands. After a solid two minutes, I self-talked my way into an upward, standing...

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Navigating the Path to 2023 - Key Takeaways of Borrell's 2022 Local Advertising Conference

Stephanie Theisen
posted by Stephanie Theisen

Wheels up; it's time for in person conferences again (cue the sound effect of the crowd going wild)! This month, Kelli Frieler, our Executive Director of Digital and I had the opportunity to attend...

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Leighton Broadcasting Director of Engineering Heads South for Winter

Bob Leighton
posted by Bob Leighton

As a family owned, employee owned company, our employees have a voice in our company’s future, and as CEO of the company, I have a role in their future as well.

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Gratitude on Repeat Campaign 2021 — Winner Announcement & Recap

Stephanie Theisen
posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

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Investing in Our Communities: The Why Behind the Gratitude on Repeat Campaign [VIDEO]

I’ve always loved the holidays. The anticipation of gatherings, the glow of Christmas lights at night, and the time for reflection to take note of what has happened in the past eleven months. The...

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Radio + Recruitment = Smashing Success

Stephanie Theisen
posted by Stephanie Theisen

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

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