Calculated Risk Leads to Award(s)

posted by Kelli Frieler

One year ago, we were in the midst of the pandemic and Stephanie Theisen, our VP of Sales and Marketing, and I were working through ways we could still help clients generate leads, stay connected...

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5 Tips to Recruit Smarter Not Harder With Radio + Digital Advertising

posted by Stephanie Theisen

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”.

Radio recruitment advertising is a great way to get the message out there that you...

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Alexa, Siri, Hey Google...What Smart Speakers Mean for Local Radio

posted by Stephanie Theisen

Smart speakers have been taking the world by storm. According to Jacob's Media Strategies, 33% of people own a smart speaker—three times more than in 2017. What is it about this new technology...

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Leighton Broadcasting Awards Director of Engineering MVP of 2020

posted by Bob Leighton

Leighton Broadcasting is a family owned, employee owned company composed of 190 employees, 64 rf/streaming audio sources, 26 format brands, six markets and one engineer. Recently, we awarded that...

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Customer Story: Bursch Travel

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

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The Power of Email Marketing

posted by Stephanie Theisen

COVID-19 has impacted all of us, so I want to discuss the economic impact it has had on business. While some local businesses struggle to survive, others are thriving. Supply and demand issues,...

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Welcome to the Future of Radio

posted by Kelli Frieler

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

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5 Reasons Your Business Should Have a Digital Marketing Strategy

posted by Stephanie Theisen

Digital marketing, also known as Internet marketing, is a broad term that uses online, mobile, and in-app techniques to reach customers. It's considered more targeted, measurable, and interactive...

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Gratitude on Repeat Campaign 2020 — Winner Announcement & Recap

posted by Stephanie Theisen

Since the launch of our Gratitude on Repeat Campaign, Leighton Broadcasting has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to...

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Clicks, Impressions & Conversions: 11 Digital Marketing Terms You Need to Know in 2021

posted by Kelli Frieler

DMS Insights published an article sharing the projected advertising spend for digital advertising to account for 53% of total ad spend. Despite Coronavirus causing a decrease in ad spending across...

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Hindsight is 2020: My Top Three Takeaways of a Challenging Year

posted by Bob Leighton

In a year that seemed it would never end, here we are again, looking out at the horizon, of a new calendar. The end of the year is often a time of reflection and this year has certainly given us...

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Radio & Digital Advertising—The Perfect Duo

posted by Stephanie Theisen

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

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