Posts about: radio advertising

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

Hiring talent is a full-time job. Unfortunately, many of us are required to do so on top of our “regular job”.

Radio recruitment advertising is a great way to get the message out there that you are...

Selling vacations and experiences in the digital world — how do you do it? As a travel agency, you want to stay relevant and connected to customers. The following content is about providing some...

In the radio industry, the key to staying relevant is continuously seeking ways to foster connections with local communities. Because of this, industry leaders are always implementing strategic...

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

As you know, we live in a fast paced world. Companies have to fight for our attention and reaching a target audience is becoming much more difficult. But what if I told you there is a methodical...

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish your goals. Your education, your driver’s license, or...

Chuck Mefford’s specialty is connecting businesses to consumers. He takes great pride in partnering with good local businesses and turning them into great local brands. We read his newest book, ...

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with radio resources to help their cause come to life. It’s part of our passion to serve,...

Leighton Media's Kelli Frieler participated in a panel at the Minnesota Broadcaster's Association 2019 Annual Meeting. The panel, Diving Into Digital: How Broadcasters Can Be Successful in a Digital...

Never stop learning! We believe in this so much, that, as a company, we made continuing education one of our core values. The Rising Through the Ranks (RTTR) seminar is an amazing opportunity to...