Terms from the World of Radio

posted by Stephanie Theisen

Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We tend to get that in radio - more often than you might think. While you're...

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5 Tips to Recruit Smarter Not Harder With Radio Advertising

posted by Stephanie Theisen

Radio recruitment advertising is the new and creative way to get your job listing out there. With these hiring advertisement tips, you will attract competitive and diverse applicants, stand out...

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The Value of Live Radio Remotes and Meet-and-Greets

posted by Stephanie Theisen

When you're trying to reach local consumers, you can't afford to overlook your local radio station.

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When You Think Local Radio, Think Community

posted by Bob Leighton

Some people have trouble figuring out where radio fits into a modern media market. But people who are involved with it know: local radio serves as a hub for communities to grow and blossom.

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Radio + Recruitment = Smashing Success

posted by Stephanie Theisen

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

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The Importance of Jingles for Advertising Your Business

posted by Bob Leighton

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t...

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5 Reasons to Invest in Radio Advertising

posted by Bob Leighton

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online world – YouTube, Hulu, Netflix – that beg for consumers' attention. But...

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Is Radio Recruitment Advertising Right For You?

posted by Matt Senne

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experiences, tastes, and needs. Whether driving in your car or buying your...

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Advertising Tips from the Expert: Chuck Mefford

posted by Stephanie Theisen

Leighton Broadcasting has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, direction, and insider info from the radio advertising guy himself,...

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4 Elements for Perfectly Memorable Radio Ads

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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Good Vs. Bad Radio Advertising

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...

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Radio Advertising "Boring" Products or Services on the Radio

posted by Stephanie Theisen

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a “boring” product or service on the radio, what...

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