Why Our Radio Reps Believe in BrandsFormation

posted by Stephanie Theisen

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish or gain things. Your education, your driver’s license...

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Is Radio Dead in 2017?

posted by Matt Senne

Experts like to pretend that older technology is dying out in favor of the new. But it's far more likely that the old technology coexists alongside the new one because it fills a niche the latest...

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Does Radio Work? Here's How to Do It Right

posted by Bob Leighton

Digital marketing captures a significant portion of advertising dollars, and many people are quick to assume that "radio doesn't work." However, to the contrary, this channel provides many...

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A Breakdown of Local Radio Advertising Costs

posted by Bob Leighton

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operation. When considering radio...

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Evaluate Your Business

The Power of Catchy Radio Jingles

posted by Matt Senne

Hearing is the human’s most memorable sense. Sound can evoke emotional and cognitive responses within humans and is a strong connector to experiences. What does that have to do with radio...

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What Are Radio Auction Sites?

posted by Bob Leighton

Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different things by each radio station. Here in St. Cloud, ours is the St. Cloud Radio...

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Highlights of My Career in Radio

posted by Stephanie Theisen

I asked our staff to submit stories, memories, and personal anecdotes from their career in radio. The response was overwhelming, and reminded me why I love working in this industry so much. Having...

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How do You Brand on the Radio?

posted by Stephanie Theisen

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three vital elements you need to align before you can build your brand on the...

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3 Steps: Tie Your Radio Marketing Plan Into Other Efforts

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps you have an ongoing social media engagement strategy. Maybe you have print...

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How Theater of the Mind Can Make Unforgettable Radio Ads

posted by Matt Senne

Let’s try an experiment. Next time you’re watching television, close your eyes during the commercial break and imagine the scene you hear in the audio play out in your mind. Take note of the...

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All About Bricks: Dramatizing & Positioning Your Business Against the Competition (Part 3 of 3)

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful advertising campaigns to help build your brand. In part one of the series, we...

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All about Mortar: The Strategy Based Message that Holds Your Brand Together [Part 2 of 3]

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to building your brand on the radio.

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Evaluate Your Business