A Visual Illustration of Successful Small Business + Radio Advertising

posted by Stephanie Theisen

The success of small businesses that advertise on the radio is arguably the best thing about being in this business. That's the entire goal of our organization - to see the community succeed when...

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How do You Brand on the Radio?

posted by Stephanie Theisen

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three vital elements you need to align before you can build your brand on the...

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Your Business and the Battle for Mental Real Estate

posted by Bob Leighton

Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean, why are they important, and how do you achieve them in your business?...

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3 Steps: Tie Your Radio Marketing Plan Into Other Efforts

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps you have an ongoing social media engagement strategy. Maybe you have print...

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Evaluate Your Business

How Theater of the Mind Can Make Unforgettable Radio Ads

posted by Matt Senne

Let’s try an experiment. Next time you’re watching television, close your eyes during the commercial break and imagine the scene you hear in the audio play out in your mind. Take note of the...

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All About Bricks: Dramatizing & Positioning Your Business Against the Competition (Part 3 of 3)

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful advertising campaigns to help build your brand. In part one of the series, we...

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All about Mortar: The Strategy Based Message that Holds Your Brand Together [Part 2 of 3]

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to building your brand on the radio.

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An Intro to Bricks & Mortar and the Importance of Consistency in Advertising [Part 1 of 3]

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and...

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Read the J.F. Kruse Case Study

What Exactly is Radio Reach and Frequency?

posted by Stephanie Theisen

There are three big variables you want to control when scheduling radio ads: reach, frequency and consistency. We’ve talked about the importance of those three already in this post, so now I want...

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What is a Company’s Brand? What’s Your Brand?

posted by Stephanie Theisen

A brand is your logo, your website and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team and your culture. It’s your...

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A Recap of the 2016 BrandsFormation Seminar

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for...

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5 Radio Advertising Success Stories from BrandsFormation Clients [VIDEO]

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation Seminar. This session was hosted by author, speaker, and business consultant Chuck Mefford. Over a hundred area...

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Evaluate Your Business