Digital marketing, also known as Internet marketing, is a broad term that uses online and mobile techniques to reach customers. It's considered more targeted, measurable, and interactive than traditional marketing methods.
Do you have a digital marketing strategy? If not, you could be keeping a large number of your target customers from reaching your brand, products and services. Here are the top five reasons you should consider one:
1. Exposure to Your Target Audience
The marketplace has consistently become more and more competitive. With 73 percent of adults using some form of social networking, businesses are engaging digitally to attract more customers. In digital marketing, using various digital banner ads and social media marketing platforms to communicate and advertise is meeting customers where they already are.
2. Measuring For Success
With most traditional methods of advertising, it often takes months to analyze how an advertising campaign performed. With digital advertising, campaigns can be analyzed within days or even hours. With the help of a variety of social media and web analytics tools, you can quickly access your customer’s demographics and understand how they’re engaging with your website and with your advertising campaign.
3. Competing as a Small Fish in a Big Pond
Few advertising methods can level the playing field like digital marketing. If you own a small business, or are just starting up, you might have limited resources and a limited budget. Digital efforts can help you create a cost-effective, buzzworthy campaign that competes with the big dogs. And because you can easily measure your success, determining your return on investment is possible.
4. Building Your Relationships and Your Reputation
Through monitoring of your digital advertising and social sites, you have a direct connection to your customer’s interactions and reactions to your business. By monitoring, you can proactively share customer accolades, respond to complaints, solve problems, answer questions, manage crisis, and discover trends; all while developing a voice for your brand.
As the interaction between you and your customers increase, your reputation builds with it. Customers will begin to trust your perspective. They’ll feel their issues are being heard, and their problems are being addressed. That trust can turn into referrals as they share their delight with friends and family.
5. It Can Generate Better Revenue
According to Google, companies using digital strategies have 2.8 times better revenue growth expectancy than those who don’t. Higher conversion rates by effective marketing and advertising techniques deliver lots of profitable leads. And more leads mean higher revenue.
A complete digital strategy - in conjunction with radio marketing - can turn casual listeners into customers ready to engage with your brand. Talk to one of our Digital Marketing Specialists to create your own unique strategy that will set you apart from the competition.