How Theater of the Mind Can Make Unforgettable Radio Ads

posted by Matt Senne

Let’s try an experiment. Next time you’re watching television, close your eyes during the commercial break and imagine the scene you hear in the audio play out in your mind. Take note of the...

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All About Bricks: Dramatizing & Positioning Your Business Against the Competition (Part 3 of 3)

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful advertising campaigns to help build your brand. In part one of the series, we...

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All about Mortar: The Strategy Based Message that Holds Your Brand Together [Part 2 of 3]

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to building your brand on the radio.

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An Intro to Bricks & Mortar and the Importance of Consistency in Advertising [Part 1 of 3]

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and...

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5 Exciting Reasons Your Business Should be Involved in the Community

posted by Bob Leighton

Being involved in the community is good for any business. For locally owned and operated businesses, though, it’s even more exciting because you can actually interact with your customers and...

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What Exactly is Radio Reach and Frequency?

posted by Stephanie Theisen

There are three big variables you want to control when scheduling radio ads: reach, frequency and consistency. We’ve talked about the importance of those three already in this post, so now I want...

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What is a Company’s Brand? What’s Your Brand?

posted by Stephanie Theisen

A brand is your logo, your website and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team and your culture. It’s your...

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The Lowdown on Radio Formats and Demographics

posted by Matt Senne

We’ve already talked about the various radio formats when it comes to marketing your business. This post is going to dive even deeper into the topic of radio formats and demographics. First things...

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A Recap of the 2016 BrandsFormation Seminar

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for...

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Your Circle of Influence and Radio Go Hand-in-Hand

posted by Matt Senne

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

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Thoughts on Our Annual United Way Giving Campaign

posted by Bob Leighton

For as long as I can remember, our St. Cloud office has held an annual fundraising campaign for the United Way of Central Minnesota.

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5 Radio Advertising Success Stories from BrandsFormation Clients [VIDEO]

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation Seminar. This session was hosted by author, speaker, and business consultant Chuck Mefford. Over a hundred area...

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