How Leighton Broadcasting Gives Back To Our Community

posted by Stephanie Theisen

Since our founding in 1975, Leighton Broadcasting has been giving back to the communities our broadcast signals reach. Our passion is to serve, connect, and celebrate our communities and we do...

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How Leighton Broadcasting Clients are Active in the Community

posted by Bob Leighton

At Leighton Broadcasting, we believe in serving, connecting and celebrating our community. That's our passion statement. For our company, our passion statement acts as a guiding principle to help...

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4 Elements for Perfectly Memorable Radio Ads

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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Good Vs. Bad Radio Advertising

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...

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Radio Advertising "Boring" Products or Services on the Radio

posted by Stephanie Theisen

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a “boring” product or service on the radio, what...

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Four Must-Haves for Effective Radio Advertising 

posted by Stephanie Theisen

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to be future proof. That might be a lot to ask as the owner or marketing manager...

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Radio Advertising: Types To Choose From

posted by Bob Leighton

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s what makes the medium so powerful. What types of radio ads would work best...

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Marketing Strategy: What is Included?

posted by Bob Leighton

At Leighton Broadcasting, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing...

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Radio is Future Proof

posted by Stephanie Theisen

Advertising is far from being considered a new concept, but it is an area of marketing that has continued to grow and evolve over the past several years. As of late, all anyone seems to talk about...

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Best Of: Radio Advertising Strategies 2017 [Infographic]

posted by Stephanie Theisen

We just wrapped up our most recent blog series, Best Radio Advertising Strategies for 2017. Our team compiled nine clients representing all Leighton Broadcasting markets and turned to our audience...

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Is Radio Advertising Relevant?

posted by Matt Senne

I've heard that before. Several times over, in fact. I can't say yes enough on this topic.

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4 Ways Radio Advertising and Branding Can Benefit Your Business

posted by Stephanie Theisen

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of...

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