An Intro to Bricks & Mortar and the Importance of Consistency in Advertising [Part 1 of 3]

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and...

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5 Exciting Reasons Your Business Should be Involved in the Community

posted by Bob Leighton

Being involved in the community is good for any business. For locally owned and operated businesses, though, it’s even more exciting because you can actually interact with your customers and...

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What Exactly is Radio Reach and Frequency?

posted by Stephanie Theisen

There are three big variables you want to control when scheduling radio ads: reach, frequency and consistency. We’ve talked about the importance of those three already in this post, so now I want...

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What is a Company’s Brand? What’s Your Brand?

posted by Stephanie Theisen

A brand is your logo, your website and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team and your culture. It’s your...

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Evaluate Your Business

The Lowdown on Radio Formats and Demographics

posted by Matt Senne

We’ve already talked about the various radio formats when it comes to marketing your business. This post is going to dive even deeper into the topic of radio formats and demographics. First things...

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A Recap of the 2016 BrandsFormation Seminar

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for...

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Your Circle of Influence and Radio Go Hand-in-Hand

posted by Matt Senne

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

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Thoughts on Our Annual United Way Giving Campaign

posted by Bob Leighton

For as long as I can remember, our St. Cloud office has held an annual fundraising campaign for the United Way of Central Minnesota.

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5 Radio Advertising Success Stories from BrandsFormation Clients [VIDEO]

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation Seminar. This session was hosted by author, speaker, and business consultant Chuck Mefford. Over a hundred area...

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How Bernick's Found Success with Radio Advertising

We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. We’re not in the radio business; we’re in the relationship business. One...

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How to Schedule Radio Ads for Your Next Event

posted by Stephanie Theisen

You did it. You hit the one year anniversary of your business opening its doors. This calls for a celebration! Time to get the word out, spread the news around town, have an anniversary sale, hire...

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The Balancing Act of Successful Radio Promotions

posted by Stephanie Theisen

Creating a great radio station promotion is a work of art. It requires creativity, and thinking outside the box. What you hear on-air is the final product. That product took many weeks – maybe...

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