How Leighton Broadcasting Gives Back To Our Community

posted by Stephanie Theisen

Since our founding in 1975, Leighton Broadcasting has been giving back to the communities our broadcast signals reach. Our passion is to serve, connect, and celebrate our communities and we do...

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4 Elements for Perfectly Memorable Radio Ads

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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Good Vs. Bad Radio Advertising

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...

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Radio Advertising "Boring" Products or Services on the Radio

posted by Stephanie Theisen

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a “boring” product or service on the radio, what...

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Four Must-Haves for Effective Radio Advertising 

posted by Stephanie Theisen

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to be future proof. That might be a lot to ask as the owner or marketing manager...

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Radio is Future Proof

posted by Stephanie Theisen

Advertising is far from being considered a new concept, but it is an area of marketing that has continued to grow and evolve over the past several years. As of late, all anyone seems to talk about...

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Best Of: Radio Advertising Strategies 2017 [Infographic]

posted by Stephanie Theisen

We just wrapped up our most recent blog series, Best Radio Advertising Strategies for 2017. Our team compiled nine clients representing all Leighton Broadcasting markets and turned to our audience...

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What We Mean When We Say Expert

posted by Stephanie Theisen

Leighton Broadcasting is experienced in digital marketing, event marketing, and advertising, but at its core, this company is a radio entity. While this company's inception was just a few radio...

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Best Advertising Strategy: El-Jay Plumbing

There are some businesses you work with out of want, and there are other businesses you work with out of need. The company we're featuring today is the latter. They provide essential services to...

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Leighton Broadcasting: Rising Through the Ranks

posted by Stephanie Theisen

Supporting the growth and empowerment of employees within Leighton Broadcasting is one of the very best parts of my job. This industry is hyper-focused on people - from the businesses who brand on...

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Best Advertising Strategy: Animals, Inc.

posted by Stephanie Theisen

There's just something special about small town businesses. It takes a special kind of advertising and promotion to honor the stories those local businesses tell. Animals, Inc. is an example of...

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Best Advertising Strategy: Andy's Towing

posted by Stephanie Theisen

CLIENT OVERVIEW

Andy's Towing is a professional and reliable towing service specializing in heavy duty recovery, grain vac service, wheel lift towing for cars, motorhomes, motorcycles, and buses. ...

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