Posts by: Stephanie Theisen

One of the most frequent objections I received in my decade of selling radio advertising was: “Radio results are hard to measure.” My prospects and customers weren’t wrong. Radio results can be hard...

Your brand identity is the heartbeat of your business and the cornerstone of its personality. But, like your business, your brand identity grows with time. It doesn’t happen overnight. For now, we’ll...

We recently shared the differences between marketing and advertising and highlighted the importance of fostering a strong brand and advertising in the watering holes of your target audience. When...

Expanding into a new market is thrilling but also filled with unknowns and risks. Like venturing deep into an uncharted jungle, you’ll need to tread carefully and equip yourself with the right tools...

In recent years, we've seen a massive shift in how we consume audio content. Smart speakers have become so popular that they're now a staple in millions of homes worldwide. But what exactly are smart...

As the Vice President of Sales and Director of Marketing for Leighton Media, I’ve been at the forefront of our company’s celebration of 60 years.

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, products are ready to go, and the “Opening Soon” sign is in the front window. 

You’re excited...

Since the launch of our Gratitude on Repeat Campaign, Leighton Media has pushed to connect nonprofits with their community and then our radio waves to help bring their story to light.

Through our own...

Bookends are a symbol of the beginning and the end of something. My bookends on an amazing chapter in my career journey at Leighton Media are Nashville, TN August 2014 and Nashville, TN August 2022.

The return to in-person learning and networking continues to energize! Borrell Miami, held last month and attended by our Executive Director of Digital, Kelli Frieler and me was a great foundation...

Near tears, exhausted and overwhelmed, I closed the door to my office and slid down the back holding my head in my hands. After a solid two minutes, I self-talked my way into an upward, standing...

Wheels up; it's time for in person conferences again (cue the sound effect of the crowd going wild)! This month, Kelli Frieler, our Executive Director of Digital and I had the opportunity to attend...