Leighton Broadcasting Gives Back to Local Community Nonprofits

posted by Stephanie Theisen

At Leighton Broadcasting, our passion to serve, connect, and celebrate our communities has been a core value since we began our journey in 1975. We believe in going beyond radio spots, live...

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NonProfit RADIO GIVEAWAY Spotlight: INDY FOUNDATION [VIDEO]

posted by Stephanie Theisen

As we're in the midst of our second radio schedule giveaway for nonprofits in Central Minnesota, I'm taking the opportunity to shed a little light on our 2017 radio schedule recipient, the INDY...

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How to Make an Advertising Plan in 10 Easy Steps

posted by Stephanie Theisen

Every business needs an advertising plan. Think of it as your guide to promoting your business. Your plan will tell you who your targets are, how to reach them – and most importantly, it will...

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Is your brand advertise-able? Find Out with a Free Checklist

5 Ways Radio Advertising and Branding Can Benefit Your Business

posted by Stephanie Theisen

Radio advertising has long been a consistent form of advertising, broadcasting media, news, and marketing material to listeners across thousands of stations around the world. Despite the rise of...

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Radio Advertising by the Numbers: an Illustration

posted by Stephanie Theisen

When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the numbers." Data. Stats. Hard facts. And, rightfully so! All businesses or...

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Leighton Broadcasting's 2018 rising Through the Ranks Grads

posted by Stephanie Theisen

Continuing education is one of Leighton Broadcasting's core values. We believe that to remain some of the best in the business, we must "sharpen our swords," as often as possible. You'll often...

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The Benefits of Event Sponsorship

posted by Stephanie Theisen

Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recognition and much more, through event sponsorship. Though there are many business ...

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How Did We Help  J.F. Kruse Succeed? Read the Case Study

Terms from the World of Radio

posted by Stephanie Theisen

Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We tend to get that in radio - more often than you might think. While you're...

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5 Tips to Recruit Smarter Not Harder With Radio Advertising

posted by Stephanie Theisen

Radio recruitment advertising is the new and creative way to get your job listing out there. With these hiring advertisement tips, you will attract competitive and diverse applicants, stand out...

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The Value of Live Radio Remotes and Meet-and-Greets

posted by Stephanie Theisen

When you're trying to reach local consumers, you can't afford to overlook your local radio station.

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What Live Music Means To People

posted by Stephanie Theisen

Think about the last concert you went to. Try to remember how you felt listening to the music, the feeling of the crowd singing along, and the energy coming from all around you. I'm guessing you...

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