Radio Advertising by the Numbers: an Illustration

posted by Stephanie Theisen

When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the numbers." Data. Stats. Hard facts. And, rightfully so! All businesses or...

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Leighton Broadcasting's 2018 rising Through the Ranks Grads

posted by Stephanie Theisen

Continuing education is one of Leighton Broadcasting's core values. We believe that to remain some of the best in the business, we must "sharpen our swords," as often as possible. You'll often...

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The Benefits of Event Sponsorship

posted by Stephanie Theisen

Get in front of the people you want as customers. Expand your reach, connect with new markets, boost your name recognition and much more, through event sponsorship. Though there are many business ...

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Terms from the World of Radio

posted by Stephanie Theisen

Have you ever been in a store or business and you heard employees talking while you think "I wonder what that means?" We tend to get that in radio - more often than you might think. While you're...

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5 Tips to Recruit Smarter Not Harder With Radio Advertising

posted by Stephanie Theisen

Radio recruitment advertising is the new and creative way to get your job listing out there. With these hiring advertisement tips, you will attract competitive and diverse applicants, stand out...

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The Value of Live Radio Remotes and Meet-and-Greets

posted by Stephanie Theisen

When you're trying to reach local consumers, you can't afford to overlook your local radio station.

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What Live Music Means To People

posted by Stephanie Theisen

Think about the last concert you went to. Try to remember how you felt listening to the music, the feeling of the crowd singing along, and the energy coming from all around you. I'm guessing you...

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Radio + Recruitment = Smashing Success

posted by Stephanie Theisen

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

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Advertising Tips from the Expert: Chuck Mefford

posted by Stephanie Theisen

Leighton Broadcasting has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, direction, and insider info from the radio advertising guy himself,...

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How Leighton Broadcasting Gives Back To Our Community

posted by Stephanie Theisen

Since our founding in 1975, Leighton Broadcasting has been giving back to the communities our broadcast signals reach. Our passion is to serve, connect, and celebrate our communities and we do...

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4 Elements for Perfectly Memorable Radio Ads

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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Good Vs. Bad Radio Advertising

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...

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