Why Our Radio Reps Believe in BrandsFormation

posted by Stephanie Theisen

I've found that, in life, most things that have had lasting success were built off a system. Think about the steps you’ve taken to accomplish or gain things. Your education, your driver’s license...

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A Visual Illustration of Successful Small Business + Radio Advertising

posted by Stephanie Theisen

The success of small businesses that advertise on the radio is arguably the best thing about being in this business. That's the entire goal of our organization - to see the community succeed when...

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Highlights of My Career in Radio

posted by Stephanie Theisen

I asked our staff to submit stories, memories, and personal anecdotes from their career in radio. The response was overwhelming, and reminded me why I love working in this industry so much. Having...

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“My Career Highlights": Stories From the Leighton Broadcasting World

posted by Stephanie Theisen

Success looks different and is defined in many different ways. At Leighton Broadcasting, it’s first and foremost about the people. Our listeners, advertising partners, and the community. All of...

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How do You Brand on the Radio?

posted by Stephanie Theisen

We talk a lot about branding on the radio, but how exactly does it work? What’s involved in the process? There are three vital elements you need to align before you can build your brand on the...

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3 Steps: Tie Your Radio Marketing Plan Into Other Efforts

If yours is like most local businesses, you probably have several marketing activities going on simultaneously. Perhaps you have an ongoing social media engagement strategy. Maybe you have print...

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All About Bricks: Dramatizing & Positioning Your Business Against the Competition (Part 3 of 3)

In our last two blog entries, we talked about the concept of bricks and mortar as an analogy for creating successful advertising campaigns to help build your brand. In part one of the series, we...

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All about Mortar: The Strategy Based Message that Holds Your Brand Together [Part 2 of 3]

We’re in the midst of a three-part series of posts explaining the concept of bricks and mortar and how it relates to building your brand on the radio.

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An Intro to Bricks & Mortar and the Importance of Consistency in Advertising [Part 1 of 3]

When you’re building a home, one of the materials you can choose from is bricks and mortar. These are durable and structurally sound, making your house resilient against squalls, blizzards, and...

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What Exactly is Radio Reach and Frequency?

posted by Stephanie Theisen

There are three big variables you want to control when scheduling radio ads: reach, frequency and consistency. We’ve talked about the importance of those three already in this post, so now I want...

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What is a Company’s Brand? What’s Your Brand?

posted by Stephanie Theisen

A brand is your logo, your website and your tagline. A brand is your color scheme and your brand usage booklet. It’s your building, your employees, your management team and your culture. It’s your...

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A Recap of the 2016 BrandsFormation Seminar

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for...

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