Radio is Still the Top Reach Medium for Advertising Effectiveness

posted by Matt Senne

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective, top reach advertising medium today. It's an inexpensive way to reach your...

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4 Ways Theater of the Mind Makes the Best Radio Ads Ever

posted by Matt Senne

Visualize With Me

Do me a favor. This is going to be good: flip what you're listening to from your usual station, podcast, streaming channel, or video platform. Find something new that you don't...

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Live Radio Remotes: Here's Why They Work For Us

posted by Matt Senne

For “in-the-moment” events, it’s best to be in the moment. Live radio remotes, or live broadcasting, is what will bring people to your event, make your customers happy, and spotlight your...

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Leighton Broadcasting Performers: Where Are They Now?

posted by Matt Senne

Local radio stations, like those in the Leighton Broadcasting family, aren't just hubs of local community, news, and music. These stations and their events also serve as a launching pad for the...

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The Power of Music [Infographic]

posted by Matt Senne

Music has a powerful impact as Americans’ listen to four hours and five minutes of audio each day. Music stimulates both emotions and memories, thus making it a compelling and unique gateway to...

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Is Radio Recruitment Advertising Right For You?

posted by Matt Senne

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experiences, tastes, and needs. Whether driving in your car or buying your...

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Is Radio Advertising Relevant?

posted by Matt Senne

I've heard that before. Several times over, in fact. I can't say yes enough on this topic.

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Best Advertising Strategy: Winona Family Restaurant

posted by Matt Senne

The value and importance of small business are something Leighton Broadcasting is proud to support across all our markets. The hard working family-owned businesses that comprise our communities...

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Best Advertising Strategy: Warpzone Video Games

posted by Matt Senne

Radio advertising works to solve problems unique to each business or service. The platform's ability to be tailored to deliver messages specific to our clients' goals and needs makes it a powerful...

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Is Radio Dead in 2017?

posted by Matt Senne

Experts like to pretend that older technology is dying out in favor of the new. But it's far more likely that the old technology coexists alongside the new one because it fills a niche the latest...

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The Lowdown on Radio Formats and Demographics

posted by Matt Senne

We’ve already talked about the various radio formats when it comes to marketing your business. This post is going to dive even deeper into the topic of radio formats and demographics. First things...

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Your Circle of Influence and Radio Go Hand-in-Hand

posted by Matt Senne

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

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