Is Radio Recruitment Advertising Right For You?

posted by Matt Senne

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experiences, tastes, and needs. Whether driving in your car or buying your...

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Is Radio Advertising Relevant?

posted by Matt Senne

I've heard that before. Several times over, in fact. I can't say yes enough on this topic.

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Best Advertising Strategy: Winona Family Restaurant

posted by Matt Senne

The value and importance of small business are something Leighton Broadcasting is proud to support across all our markets. The hard working family-owned businesses that comprise our communities...

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Best Advertising Strategy: Warpzone Video Games

posted by Matt Senne

Radio advertising works to solve problems unique to each business or service. The platform's ability to be tailored to deliver messages specific to our clients' goals and needs makes it a powerful...

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Is Radio Dead in 2017?

posted by Matt Senne

Experts like to pretend that older technology is dying out in favor of the new. But it's far more likely that the old technology coexists alongside the new one because it fills a niche the latest...

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How Theater of the Mind Can Make Unforgettable Radio Ads

posted by Matt Senne

Let’s try an experiment. Next time you’re watching television, close your eyes during the commercial break and imagine the scene you hear in the audio play out in your mind. Take note of the...

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The Lowdown on Radio Formats and Demographics

posted by Matt Senne

We’ve already talked about the various radio formats when it comes to marketing your business. This post is going to dive even deeper into the topic of radio formats and demographics. First things...

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Your Circle of Influence and Radio Go Hand-in-Hand

posted by Matt Senne

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

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How to Get Your Business Name Out There

posted by Matt Senne

It doesn’t matter if your business is brand new or has been in the community for decades. Businesses of all sizes need to get their names out there. There’s the obvious traditional methods like...

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Coupon Sampling with a Megaphone

posted by Matt Senne

“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!”

Have you ever wondered where radio stations get all those prizes they give away on-air? I know I did. That is,...

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How Broadcast Media Drives Consumer Engagement

posted by Matt Senne

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio...

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Radio is Still the Top Reach Advertising Medium

posted by Matt Senne

Despite all the changes in the last decade in how Americans access music, AM/FM radio is still the most cost-effective, top reach advertising medium today. It's an inexpensive way to reach your...

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