5 Ways Radio is Still Relevant Today

posted by Bob Leighton

Is radio still relevant today? Absolutely. 

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When You Think Local Radio, Think Community

posted by Bob Leighton

Some people have trouble figuring out where radio fits into a modern media market. But people who are involved with it know: local radio serves as a hub for communities to grow and blossom.

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The Importance of Community Involvement through Local Events

posted by Bob Leighton

Think about the last event you attended. Did you have fun and meet new people? Events connect people to other like-minded individuals who share the same passions as them, and they are an awesome...

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The Importance of Jingles for Advertising Your Business

posted by Bob Leighton

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t...

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5 Reasons to Invest in Radio Advertising

posted by Bob Leighton

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online world – YouTube, Hulu, Netflix – that beg for consumers' attention. But...

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How Leighton Broadcasting Clients are Active in the Community

posted by Bob Leighton

At Leighton Broadcasting, we believe in serving, connecting and celebrating our community. That's our passion statement. For our company, our passion statement acts as a guiding principle to help...

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Radio Advertising: Types To Choose From

posted by Bob Leighton

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s what makes the medium so powerful. What types of radio ads would work best...

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Marketing Strategy: What is Included?

posted by Bob Leighton

At Leighton Broadcasting, we’re a full-service marketing company. What does that mean? It means we partner with local businesses to help them brand their companies, and establish a marketing...

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Does Radio Work? Here's How to Do It Right

posted by Bob Leighton

Digital marketing captures a significant portion of advertising dollars, and many people are quick to assume that "radio doesn't work." However, to the contrary, this channel provides many...

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A Breakdown of Local Radio Advertising Costs

posted by Bob Leighton

As a small business owner or marketing manager, you’re tasked with accounting for every penny you invest from your marketing budget. It’s a necessary part of operation. When considering radio...

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What Are Radio Auction Sites?

posted by Bob Leighton

Pretty much every radio station in the country today utilizes some sort of radio auction site. They’re called different things by each radio station. Here in St. Cloud, ours is the St. Cloud Radio...

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Your Business and the Battle for Mental Real Estate

posted by Bob Leighton

Mental real estate and top-of-mind awareness are terms that are bandied about frequently in marketing. What do they mean, why are they important, and how do you achieve them in your business?...

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