A Visual Illustration of Successful Small Business + Radio Advertising

posted by Stephanie Theisen

The success of small businesses that advertise on the radio is arguably the best thing about being in this business. That's the entire goal of our organization - to see the community succeed when the businesses and services that provide solutions to customers are able to tell their story effectively. Our team of marketing experts and AE's almost become like an extension of our radio advertising customers' brands, and they push for success and growth right alongside business owners and managers. Here's a visual representation of just one of our client's success story with radio advertising. 

A Visual Illustration of Successful Small Business + Radio AdvertisingClick for a Larger Version.

Recognizing an Opportunity

Small business ownership is full of surprises - and requires a lot of hard work. Buying an existing business doesn't mean guaranteed success; Celebrations Bridal and Formal Wear of Little Falls and St. Cloud, MN turned to a marketing partner help brand a new ownership of a bridal store formerly open for 20 years in the small community of Little Falls. That marketing partner happened to be Leighton Broadcasting.

The Power of Branding 

There's more to radio advertising than :30 commercials; there's an entire methodology devoted to consistent branding, creating top of mind awareness, and the elements crucial to a bricks and mortar strategy. Two years after the Fellbaum's bought Krousey's Bridal, they began branding on KCLD to reach their target market audience. The power of branding combined with the loyal listeners that comprised the right demographic on that station created a perfect opportunity for Celebrations to continue to tell their story

Small Business Means Big Growth 

Six months ago, Celebrations marked another milestone in its small business journey with the opening of its second location in St. Cloud. Radio advertising helped the business continue to spread the message of being the area's premiere choice in wedding and formalwear. 

Evaluate Your Business