One of your ultimate goals as a business owner or marketing professional is to create a brand that stands out in the crowd. Download this Build Your Brand Infographic that includes eight techniques we think are important in building a lasting brand. Use it as a business tool in creating a strong brand image in a sea of competitors.
1. It Starts With a Story
Telling the story behind your brand helps customers emotionally connect with your brand. People buy from people, not robots, not computers, not websites. Be human. Tell your story about how your company came to be, share stories about how your product or service has helped people, and provide customer testimonials.
2. Become a Thought Leader in Your Industry
By sharing tips, techniques and industry-related information with your customers and potential leads, trust will build over time. That trust turns into brand loyalty.
3. Exceed Their Expectations – Bring Customers Value
Providing value to your customers will keep them coming back. Value can come in many forms like product features, service packages, product how-to videos, and post-purchase follow-up calls.
4. Provide a Space for Customers to Share Their Thoughts
Social networking sites are the perfect environment for customers to share their love, passion, and gripes if needed. If you are actively engaged in responding, solving problems, and thanking them for their support, it will not go unnoticed. Your customers will feel the love.
5. Don’t Forget to Advertise
By advertising on a regular basis, your message is kept in front of your audience and top-of-mind.
6. Be Consistent in Brand Look/Feel/Copy
Consistency is critical when building brand loyalty. Be consistent across all marketing materials with the words you choose, fonts, colors, and logo usage and placement. If you haven’t already, consider creating a brand style guide so you can share it with both internal or external design teams – essentially, anyone creating branded pieces to be shared with an audience.
7. Provide Amazing Customer Service
Customers today are looking for friendly and personal customer care, quick turnarounds, and solutions to their issues. By taking care of your customers, your customers will come back and will likely share their experience with others. Creating a proactive approach to customer care is important. According to Qualtrics, it takes 12 positive customer experiences to make up for one negative experience.
8. A Happy Work Environment Fosters Happy Employees
Employees are like brand ambassadors bringing your brand to their personal networks. According to Talent Culture, increased employee engagement can equal a 12% increase in customer satisfaction, which ultimately drives up revenue.
These are just eight ways to build your brand. You might be using additional techniques to build yours. Feel free to leave a comment below and share your thoughts on how you’re helping your brand stand out in the crowd.
Are you ready to start building your brand? This eBook discusses nine local business who built great and memorable brands.
