Radio + Recruitment = Smashing Success

posted by Stephanie Theisen

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

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Does Radio Work?

posted by Bob Leighton

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio works. In fact, radio works better than any other form of traditional...

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Coupon Sampling with a Megaphone

posted by Matt Senne

“Caller number 11 will win free concert tickets! Call now at 555-RADIO! Good luck!”

Have you ever wondered where radio stations get all those prizes they give away on-air? I know I did. That is,...

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Three Non-Traditional Ways to Bring in Customers

You’re ready to open the doors for your grand opening celebration. Your employees are hired and trained, product is ready to go, business cards are printed, and the “Opening Soon” sign is hanging...

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A Visual Look at the Best Local Advertising Strategies [INFOGRAPHIC]

Over the summer, we've shared nine of our favorite local advertising strategies. What I love about these strategies is how varied they are; yet they each share a commonality. They're varied in...

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How Broadcast Media Drives Consumer Engagement

posted by Matt Senne

When it comes to developing an advertising plan, striking that perfect balance between how much time and resources you invest and getting the desired results can involve some gray area. Radio...

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Best Advertising Strategy: Clearwater Travel Plaza

Client Overview

Since 1976, Clearwater Travel Plaza has been in the business of serving professional drivers and travelers alike. They’re far enough away from the Twin Cities to avoid the chaos of...

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Best Advertising Strategy: J.F. Kruse Jewelers

Client Overview

Founded in 2000, J.F. Kruse Jewelers has been a local destination ever since. Because of this, they’ve earned their spot as the eighth entry in our Best Advertising Strategy series.

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Get Your Business on the Radio

Best Advertising Strategy: Benusa Appliance

Client Overview

As a local appliance retailer, Benusa Appliance Sales & Service is our seventh entry in our Best Advertising Strategy series. Benusa has been in business for years in the St. Cloud...

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Best Advertising Strategy: Heller & Thyen Law Firm

Client Overview

Heller & Thyen Law Firm is our sixth entry in our Best Advertising Strategy series. Their home office is in St. Cloud and they have a satellite office in Minneapolis. While their...

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Best Advertising Strategy: Birchwood

Client Overview

This client has earned their spot in our Best Advertising Strategy series for many reasons, which I'll touch on below.

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Best Advertising Strategy: C&D Granite

Client Overview

St. Cloud is nicknamed “The Granite City.” There’s an old granite quarry turned park and nature reserve in town, which just happens to have the largest collection of granite...

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