A Recap of the 2016 BrandsFormation Seminar

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation® seminar. Led by author, speaker and business consultant Chuck Mefford, he shared his tried and true system for...

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Your Circle of Influence and Radio Go Hand-in-Hand

posted by Matt Senne

Have you ever had a friend, or even an acquaintance of yours, come up to you all excited about what they heard on the radio? Of course you have, I think we all have. Heck, I work in radio and it...

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Thoughts on Our Annual United Way Giving Campaign

posted by Bob Leighton

For as long as I can remember, our St. Cloud office has held an annual fundraising campaign for the United Way of Central Minnesota.

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5 Radio Advertising Success Stories from BrandsFormation Clients [VIDEO]

posted by Stephanie Theisen

On October 19th, our home office in St. Cloud held its annual BrandsFormation Seminar. This session was hosted by author, speaker, and business consultant Chuck Mefford. Over a hundred area...

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Evaluate Your Business

How Bernick's Found Success with Radio Advertising

We believe in serving, connecting, and celebrating our community. That mission is the cornerstone of our entire brand. We’re not in the radio business; we’re in the relationship business. One...

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How to Schedule Radio Ads for Your Next Event

posted by Stephanie Theisen

You did it. You hit the one year anniversary of your business opening its doors. This calls for a celebration! Time to get the word out, spread the news around town, have an anniversary sale, hire...

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The Balancing Act of Successful Radio Promotions

posted by Stephanie Theisen

Creating a great radio station promotion is a work of art. It requires creativity, and thinking outside the box. What you hear on-air is the final product. That product took many weeks – maybe...

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How J.F. Kruse Jewelers Found Success with Radio Advertising

posted by Bob Leighton

We've already featured this client in our top advertising strategies series. That post focused on their strategy from a "best practices" perspective. This story focuses on J.F. Kruse as a...

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Get Your Business on the Radio

How to Get Your Business Name Out There

posted by Matt Senne

It doesn’t matter if your business is brand new or has been in the community for decades. Businesses of all sizes need to get their names out there. There’s the obvious traditional methods like...

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Are Banner Ads Worth it on Radio Station Websites?

posted by Stephanie Theisen

Nearly every radio station today has a website. Many have active websites that are kept up-to-date with fresh content. Some have taken it a step further and placed banner ad positions throughout...

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Radio + Recruitment = Smashing Success

posted by Stephanie Theisen

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

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Does Radio Work?

posted by Bob Leighton

You’d be surprised how many times I'm asked this question in conversation. We have stats and figures that prove radio works. In fact, radio works better than any other form of traditional...

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Evaluate Your Business