Radio + Recruitment = Smashing Success

posted by Stephanie Theisen

If I had to pick three things that radio is best for they would be branding, event marketing, and recruitment. Wait. What? Radio recruitment? Really? Yes. Here’s why.

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The Importance of Jingles for Advertising Your Business

posted by Bob Leighton

When you think about Stanley Steemer, the carpet cleaning company, what comes to mind? "Call 1-800-STEEMER, Stanley Steemer keeps your home cleaner!" You just sang it in your head didn’t...

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5 Reasons to Invest in Radio Advertising

posted by Bob Leighton

We all know there are various mediums that marketers use to advertise. You’ve got television, newspapers, and the online world – YouTube, Hulu, Netflix – that beg for consumers' attention. But...

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Is Radio Recruitment Advertising Right For You?

posted by Matt Senne

Radio is a powerful influence in the minds of consumers. Its reach spans over multiple listeners with different experiences, tastes, and needs. Whether driving in your car or buying your...

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Advertising Tips from the Expert: Chuck Mefford

posted by Stephanie Theisen

Leighton Broadcasting has partnered with BrandsFormation™ for over 20 years, and I thought I’d share some of the best tips, direction, and insider info from the radio advertising guy himself,...

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How Leighton Broadcasting Gives Back To Our Community

posted by Stephanie Theisen

Since our founding in 1975, Leighton Broadcasting has been giving back to the communities our broadcast signals reach. Our passion is to serve, connect, and celebrate our communities and we do...

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How Leighton Broadcasting Clients are Active in the Community

posted by Bob Leighton

At Leighton Broadcasting, we believe in serving, connecting and celebrating our community. That's our passion statement. For our company, our passion statement acts as a guiding principle to help...

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4 Elements for Perfectly Memorable Radio Ads

Anyone with a daily commute to the office spends at least a few minutes listening to the radio in the car. While some of you might change stations to try to find music, you're eventually going to...

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Good Vs. Bad Radio Advertising

It’s a work morning. You grab your cup of coffee from the counter, snag your keys from your pocket, and hop into your car for your morning commute. You pull out of the neighborhood and blast the...

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Radio Advertising "Boring" Products or Services on the Radio

posted by Stephanie Theisen

The word boring is subjective. What’s boring to someone might not be regarded the same way by the next person. So, when it comes to how to brand a “boring” product or service on the radio, what...

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Four Must-Haves for Effective Radio Advertising 

posted by Stephanie Theisen

When you think of what you want for your business, you probably name success, recognition, profitability, and a way to be future proof. That might be a lot to ask as the owner or marketing manager...

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Radio Advertising: Types To Choose From

posted by Bob Leighton

Radio advertising is a broad topic. It’s both subjective and customizable, and there are no two strategies alike. That’s what makes the medium so powerful. What types of radio ads would work best...

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